Rangers kit partners Castore sign surprise deal with EFL2 side
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Rangers kit partners Castore sign surprise deal with EFL2 side

Rangers’ retail partners Castore have moved into lower league English football to sign a surprise deal with interesting English League Two outfit Salford City.

The English lower league side announced the deal – which sees Castore become official technical partner, official retail partner and official kit supplier – on their official channels.

As the now Manchester-based retailer move into football they claim to have specific criteria for the clubs with which they sign.

Castore want to strike deals with numerous clubs across the top leagues who have major European ambitions and who match their philosophy and ambitions.

“We have global ambitions so we want to partner with clubs that are equally ambitious and have that challenger mindset and desire to be innovative because we always want to be innovative in everything that we do as a brand,” said Castore co-founder Phil Beahon [SportCal].

“Through these partnerships, we want to take Castore into new marketplaces so we’re certainly open to exploring opportunities in other markets.”

Having used the Rangers deal as a springboard, the retailer now have three Premier League clubs (Villa, Wolves, Newcastle), a fresh deal with Bayer Leverkusen and have just announced another with Sevilla in Spain.

The retailer have also struck a deal with Feyenoord in the Eredivisie whilst Serie A Lazio are the reportedly going to be the next clubs to join their ranks.

Where does this new Castore deal with Salford City differ?

Their entire shtick is built on the larger retailers – Puma, Nike, Adidas – focusing their energies on the really elite sides and leaving these, let’s say second tier clubs, behind.

Salford City might play in English League Two but their links to the Man United Class of ’92 make the project a little different from their counterparts.

The location of Castore HQ in Manchester has also had an impact but it’s that ambition behind the investment of Gary Neville, Paul Scholes, Ryan Giggs et al that makes Salford City an interesting proposition.

In a statement, Salford City co-owner Gary Neville claims the EFL2 side align with Castore’s “high aspirations” and praised the coming together of “two modern North West entities”.

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Phil Beahon mentioned the proximity of the two businesses and claimed Salford City “embody our ‘Better Never Stops’ ethos, making them a perfect fit for Castore”.

Interestingly, Gary Neville is also an official partner of Castore in his own right.