Rangers partners Castore strike major deal at scene of Euro heartbreak
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Rangers partners Castore strike major deal at scene of Euro heartbreak

Rangers’ retail partners Castore have officially announced a new deal with Sevilla as they take their first foray into Spain.

There’s an irony attached to the move given Rangers’ recent exploits in the club’s Ramón Sánchez Pizjuán and the Europa League Final defeat to Eintracht Frankfurt.

The Castore brand was on display as the world watched the Gers fall at the final hurdle and come within a kick of immortality.

And it’s going to be on show a hell of a lot more from next season as the now Manchester-based retailer announced a four-year deal alongside the Spanish giants.

The deal was described as an “important step” for Sevilla by club president Jose Castro as he praised Castore’s ambition [Sevilla].

Castore will become the kit supplier of Sevilla from next season as their success with Rangers acts as a springboard into clubs across Europe.

Rangers retailers Castore sign Sevilla deal

Castore have made no bones about the impact that the Rangers deal – signed during a tumultuous retail era at Ibrox – has had on their commercial dealings in football.

Signed mid-pandemic, and not without its own issues, Castore clearly made an impression in that first season at Ibrox and now they’re making major moves.

Newcastle United, Wolves and Aston Villa complete their English Premier League portfolio whilst Bayer Leverkusen and Sevilla mark their first forays across the Channel.

Having signed deals across sport, Castore have been clear in the past that they want to focus on ambitious clubs who have their eye on European glory.

It’s not expected to be the last deals Castore sign or announce either, with contracts in the Netherlands and Italy reportedly also on the horizon.

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The Castore deal with Sevilla represents the club’s first contract in La Liga and is a breakthrough deal for the kit supplier.

But it all started with Rangers and the Gers have benefitted from the partnership too; especially given the difficult circumstances surrounding the club’s retail when the deal was signed.

Speaking of all that, Rangers have reached an out-of-court settlement with a certain Sports Direct billionaire which, whilst undisclosed, signals the end of years of boardroom warfare.