Bundesliga giants Bayer Leverkusen have officially announced a new partnership with rapidly expanding Rangers retailer Castore.
The Ibrox side are the premium sportswear brand’s first football club and Castore have now secured Bayer Leverkusen as their fourth, signing a deal until 2027.
The five-year contract will kick in at the end of this season and comes amid reports Castore could be set to team up with at least a further four clubs in the coming campaigns, with the retailer replacing German brand Jako at Bayer.
The deal will see Castore supply the kits for the Bayer Leverkusen men’s, women’s and youth teams as well launch a special leisure range and have a presence at the club’s BayArena stadium.
Bayer Leverkusen CEO Fernando Carro branded the deal with Castore – the Manchester-based retailer’s first foray into German football – as “innovative”.
“We have found an innovative partner in Castore whose ambitions very much fit in with Bayer 04,” said Carro [Bayer Leverkusen].
“Both the quality of the products as well as the digital and international approach of the company has impressed us.
“Together with Castore, we want to set new standards in the future primarily in the areas of sponsorship and target group activation.”
Castore co-founder Tom Beahon described working with Bayer as an “honour” and claimed the deal was a “significant step” towards achieving the business’ ambitions.
Bayer Leverkusen deal an “honour” say Rangers partners Castore
“It‘s a significant step for us to start working in the German market with an internationally oriented club with such a history,” said Beahon.
“When we set up Castore the vision of my brother and I was to see world-class athletes wear our products and now we have taken another important step in that direction.
“It’s an honour that Bayer 04 have chosen Castore. Our values and ambition of wanting to be the best go perfectly together.”
Bayer Leverkusen – currently 3rd in the Bundesliga – join Rangers and Premier League duo Newcastle United and Wolverhampton Wanderers on the Castore footballing portfolio.
The move will also see the Castore brand wore by the likes of Czech international Patrik Schick, French winger Moussa Diaby and German wonderkid Florian Wirtz – valued recently at £70m [Daily Star] despite only being 18 – should they still be at Die Werkself next season.
Castore also have major deals with Rugby side Saracens, McLaren F1, Sir Andy Murray and a host of other top athletes and sporting institutions.
Not least with an international England sports team, with Tom Beahon previously admitting the retailer have world domination in their sights when it comes to one sport in particular.