A report has claimed that Rangers partners Castore are set to sign a series of new kit deals with Aston Villa, Bayer Leverkusen, Lazio and Sevilla ahead of next season, with a Feyenoord deal also in the pipeline.
News broke earlier in the week that the retailer are to partner with a club from four of the top five European leagues with new deals struck in the Premier League, the Bundesliga, Serie A and La Liga.
But the original report – based on an interview with co-founder Phil Beahon in Sport Business – did not disclose details of who Castore are preparing to launch new deals with in 22/23.
However, Footy Headlines are now claiming to have information pertaining to the identities of the four clubs who’re set to swell Castore’s footballing portfolio.
Premier League Aston Villa – now managed by ex-Rangers boss Steven Gerrard – present a very interesting option and add to deals at Newcastle United and Wolverhampton Wanderers.
A deal with Serie A club Lazio also comes after previous Castore attempts to break into Italy, with links to kit deals at AS Roma and Napoli surfacing in the past.
Bundesliga side Bayer Leverkusen and La Liga club Sevilla are also Champions League regulars and impressive additions to retailer’s partnership agreements.
The Rangers deal has – by their own admission – acted as a springboard for Castore in negotiating these contracts and Phil Beahon reiterated this in the aforementioned Sport Business interview.
“Given the weight of the club’s history, we took the educated risk that over the course of a long-term partnership Rangers would achieve success again, that has paid off and we’ve been able to help grow the club’s marketing alongside the on-pitch performance,” said Beahon.
“It’s a situation in those leagues where the big brands focus resources on a small number of clubs and where they have invested outside of tier one, they haven’t put the same resources into development.
“That’s where we identify the opportunity, to help those clubs just outside tier one to improve their retail and marketing programme, internationalise and improve e-commerce, helping those clubs to grow their revenue and in turn growing the Castore brand.”
Castore also set for Feyenoord move as Rangers deal details come to fore
As Castore prepare to strike new deals across the big leagues in Europe, the Rangers retailer has also reportedly signed a deal with Eredivisie side Feyenoord.
According to reports in the Netherlands [De Telegraaf], Castore are preparing to announce a “record-breaking” deal alongside Feyenoord in the coming days or weeks.
Although the six-year Castore deal won’t kick in until 2023, it is said to be worth a whopping €50m or £42m to Feyenoord, or £7m per year.
But as details of the deal come to the fore it will have some comparing it to the arrangement signed with Rangers in the summer of 2020.
Rangers brought to an end years of tumultuous issues with Mike Ashley and Sports Direct by signing the Castore deal, at least in the sense that it freed up the club to go on and exploit the new arrangement.
Fights continue in the courts between the Gers and Ashley but fans – who’d suffered through a painful boycott of the club’s retail – could now freely buy products knowing Rangers would benefit.
The initial deal – said to be £25m over a minimum of five years – is said to be worth roughly £5m per annum to Rangers, but the most recent accounts show the club made £4.2m from the deal up to June 2021 [Rangers].
This news came as Rangers posted “record-breaking” sales figures by selling 250k replica shirts between May and August 2021 [Rangers].
Now in its second year, the benefits for both sides of this deal have been clear with Rangers’ retail – a basket case for the best part of a decade – now forming the foundation of Castore’s pitch to potential new partners.
But fans will be looking for the next deal Rangers strike – Castore or otherwise – to be closer to the £7m per annum reported at Feyenoord or the £7.5m raked in by our rivals across the city.
Speaking of Castore, Rangers’ deal with the retailers hasn’t been without its issues as the Sri Lankan Cricket team have been finding out themselves this week.