Rangers Director of Commercial and Marketing James Bisgrove has revealed that the Gers may sign another deal with “phenomenal” Castore when the club’s current contract ends in 2025.
Gers fans have enjoyed up and down experiences with the retailers as they develop from a fringe sportwear brand to a global leader on the international sporting stage.
Rangers put an end to years of tumultuous retail operations amid legal disputes with Mike Ashley to sign the contract in 2020 and have gone on to break kit records ahead of the current campaign.
With stores in Glasgow, Belfast and Glasgow international airport also opening, the stint with Castore is a long way away from the boycotts of the Sports Direct era.
Signing partnerships and retail deals with sporting institutions and personalities across the globe, Rangers were Castore’s first ever football club with the deal initially said to be worth around £5m per year over five years [Scotsman].
But by using elements of the Ibrox blueprint as their pitch to new clubs, Castore have added Newcastle United and Wolverhampton Wanderers to their footballing portfolio.
Rangers director James Bisgrove talks up possible Castore deal extension
With reports four more deals kicking in next season across Europe, it’s an exciting time for Castore and James Bisgrove was quick to reiterate this in an exclusive interview with leading Rangers fan media Four Lads Had a Dream.
The Rangers director was also clear that the club have the ambition to grow the club’s revenues up to £8m under the retailer as per ambitions outlined when the deal was signed.
It’s a superb interview and well worth a read as Bisgrove goes beyond Castore and discusses the club’s commercial potential and ambitions and we recommend every Rangers supporter checks it out HERE.
“We all know the history of the kit and retail situation and I spoke at the AGM with great positivity about the Castore partnership and outlined how the deal has transformed our kit and retail operations, in a short space of time,” said Bisgrove.
“The backing we receive from Castore, whose business is going from strength to strength, has been phenomenal. I speak with and meet the founders regularly and the relationship incredibly strong.
“The first year of the partnership had some fantastic highs but also threw up some challenges; Rangers Stores were closed more than they were allowed to open!
“The revenues generated, both through the partnership fee and sales royalties, have returned this commercial revenue stream to the level a club of Rangers stature should expect and are higher than the figure you referred to.
“I’m aware of the figures referred to by Castore, and we absolutely share these aspirations.
“As with any commercial partnership in football, when the time is right, I’d like to think we would sit around the table with Castore and discuss the prospect of a renewed deal, with the backdrop of a huge amount of shared success.
“Equally, if and when Rangers go back to the market, we will look completely different compared to 2020, given the history, and I would expect Rangers kit and retail rights to be in high demand.”
Rangers raked in £4.2m from the Castore deal in the last set of financial accounts for the year to June, released in November last year [Rangers].
The reported financial details of a Castore deal with a major Dutch club also brings the details of the Rangers deal with the retailer into focus.