Cameron Archer was a name mentioned with Rangers in the past but their hunt for strikers this summer took an unexpected twist when Michael Beale went shopping in the Eredivisie and Serie A.

Some £13m has been spent on Danilo, Cyriel Dessers and Sam Lammers whilst other names who have been linked in the past were ignored.

One such player was Cameron Archer who has gone from being considered for a move to Rangers when Michael Beale was Steven Gerrard’s right-hand man to too expensive for even a Premier League side.

Aston Villa v SS Lazio - Pre-Season Friendly
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Cameron Archer, after the Rangers rumour, has 18 goals in 40  games in the Championship and this, apparently, means that Aston Villa can demand £20m from Sheffield United, who are said to be after his signature.

Alan Nixon of The Sun, writing on Patreon, has claimed that the former Rangers-linked forward is in limbo due to a £50m buy-back clause that is holding the deal up.

Cameron Archer from Rangers rumour to £50m report

The numbers in England are incredible this summer.

£20m for a player with one season in league football and a decent if unspectacular return who has been told that he can find a new club.

Every striker that has made double figures in the Championship, where teams play 46 games remember, seems to be getting priced at £20m or more.

Barnsley v Preston North End - Sky Bet Championship
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Cameron Archer’s £50m buy-back clause makes the £13m Rangers spent on three players with top league experience money well spent, even if Michael Beale is under pressure for how well they are or aren’t doing at this moment in time.

The valuations have sky rocketed over the last couple of seasons.

The £5m Brentford paid for Ivan Toney seemed excessive at one point, however, that now looks like a bargain.

Something that is few and far between in England’s lower leagues nowadays.