Figures released in Rangers’ Annual Report show the impressive impact made by James Bisgrove at Ibrox as sponsorship income surges.
Bisgrove was appointed as the club’s Commercial and Marketing Director in May 2019, with the former Uefa man tasked with growing the Gers brand both in the UK and abroad.
At the time, Stewart Robertson expressed his excitement at Bisgrove’s arrival, stating that he would be able to use his experience and contacts to “help us to maximise revenues next season and beyond” [Scottish Sun]
18 months on, figures within the club’s annual report show that the Englishman has made an impact.
For the year ending 30 June 2020, Rangers brought in £3,136,000 in sponsorship and advertising, up £354,000 from the previous year.
A 13% increase in this area represents a strong start from Bisgrove and it’s likely that more gains will follow, given the range of new sponsorship deals and partnerships the club have entered into in recent months.
Since November 2019, the number of official club partners has more than doubled, while several new associate partners and official suppliers have also recently come on board.
🤝 It’s impressive to see how much the commercial side of @RangersFC has grown in the last 12 months!
First image is from Nov 2019, second image is from Today. pic.twitter.com/azURYdaPzu
— Michael Seafarer (@SeafarerMichael) November 19, 2020
The substantial increase in losses and the possible seven-figure fee still owed to settle ongoing legal disputes ensure that it’s certainly not all good news from the Annual Report.
However, there are positive signs in several areas and with the board committed to guiding the club through the current choppy waters, there’s no need for panic amongst the fanbase.