Rangers have signed a new deal with confectionary giant Cadbury as the club continue to press on with a range of promising commercial partnerships.
The chocolate giants will be the club’s “official snacking partner for the 20/21 season” with the partnership to have a strong focus on the Rangers Charity Foundation.
The move has been hailed by commercial director James Bisgrove as he describes Cadbury as an industry leader just like the Ibrox club.
Cadbury are the second largest confectionary brand in the world after Mars, which is not bad company to be keeping in a commercial sense.
“Rangers continue to partner with premium global brands as we grow our commercial partner family,” said Bisgrove [Rangers].
“Cadbury is an industry leader and like Rangers, is a world-renowned and much-loved brand. We are excited at the potential that this partnership brings for both Rangers and Cadbury.
“As we approach our 150th anniversary year, we are delighted to form this partnership with a company which shares such a rich heritage, history, and in particular showing their generosity to the community and our fans.”
The move has been welcomed by the Ibrox support who’ve been having some fun on Twitter after the partnership was announced.
From Al-fredo photoshops to some of the worst chocolatey puns around, Rangers fans have been giving their two cents on this unique partnership.
Here are some of the best Rangers fan reactions to the partnership being announced by the Ibrox club:
— Ryan Wilson (@IAmSilkyPaws) November 2, 2020
They have been my unofficial snacking partner most of my life
— Four Lads Had a Dream (@4ladshadadream) November 2, 2020
Maybe this is why our defence has been less flakey this season.
— LaudrupsHair (@LaudrupsHair) November 2, 2020
Make sure our open top bus for 55 is a Double Decker
— Danny (@OnlyAnExcuse) November 2, 2020
Should give the players a Boost 👍🏻
— Michael Bridge (@MichaelBridge_) November 2, 2020
"We'll guard old dairy's walls"
— David Sutherland (@DSutherland97) November 2, 2020
— Craig Johnston (@Craig_W_J) November 2, 2020
Hope they’re not giving us buttons!!
I heard a wispa though that that when we win 55 they will have a flakey, whilst the teddy bears will having a picnic, with a double decker but celebration for our heroes!
Sorry been dairy milking this too much! Time for a time-out
— Rossco 76 (@Rossco76) November 2, 2020
Binned my stash of Galaxy Chocolate in support of this partnership.
— Bairdric (@Bairdric1) November 2, 2020
All makes sense now… pic.twitter.com/AetGkPLxr3
— Gary McKenzie (@Garymckenzie7) November 2, 2020
— JBSyd (@JBSyd14) November 2, 2020
Class, from a Toblerone man x
— Richard (@R1130_) November 2, 2020
Hopefully it’s a good deal, would hate to think the club are being paid Buttons for this.
— Jamie (@jaimbo1983) November 2, 2020
— Craig Weegsy Martin (@cwoodloyal) November 2, 2020
If the link-up itself wasn’t a surprise enough, then this great fact unearthed by the superb Rangers History account on Twitter will blow you away.
The great-great-great granddaughter of Cadbury founder John Cadbury, Eleanor Cadbury, was married to the 13th Duke of Argyll, Torquhil Campbell.
Great-Great-Great Grandaughter of .@CadburyUK founder is Eleanor Cadbury.
She’s married to 13th Duke of Argyll,Torquhil Campbell.
His Great-Great Grandfather was 9thDuke of Argyll/Marquis of Lorne,John Campbell.
— RangersHistory (@RangersFACTS) November 2, 2020
His Great-Great Grandfather was 9th Duke of Argyll/Marquis of Lorne, John Campbell.
The same John Campbell who was the 1st Honorary President & Patron of Rangers Football Club.
Relatively staunch stuff from the legendary confectioners.