Rangers have signed a new deal with confectionary giant Cadbury as the club continue to press on with a range of promising commercial partnerships.

The chocolate giants will be the club’s “official snacking partner for the 20/21 season” with the partnership to have a strong focus on the Rangers Charity Foundation.

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Rangers have announced a new deal with “industry-leader” Cadbury. (Photo by Willie Vass/Pool via Getty Images)

The move has been hailed by commercial director James Bisgrove as he describes Cadbury as an industry leader just like the Ibrox club.

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Cadbury are the second largest confectionary brand in the world after Mars, which is not bad company to be keeping in a commercial sense.

“Rangers continue to partner with premium global brands as we grow our commercial partner family,” said Bisgrove [Rangers].

“Cadbury is an industry leader and like Rangers, is a world-renowned and much-loved brand. We are excited at the potential that this partnership brings for both Rangers and Cadbury.

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“As we approach our 150th anniversary year, we are delighted to form this partnership with a company which shares such a rich heritage, history, and in particular showing their generosity to the community and our fans.”

The move has been welcomed by the Ibrox support who’ve been having some fun on Twitter after the partnership was announced.

From Al-fredo photoshops to some of the worst chocolatey puns around, Rangers fans have been giving their two cents on this unique partnership.

Here are some of the best Rangers fan reactions to the partnership being announced by the Ibrox club:

 

If the link-up itself wasn’t a surprise enough, then this great fact unearthed by the superb Rangers History account on Twitter will blow you away.

The great-great-great granddaughter of Cadbury founder John Cadbury, Eleanor Cadbury, was married to the 13th Duke of Argyll, Torquhil Campbell.

His Great-Great Grandfather was 9th Duke of Argyll/Marquis of Lorne, John Campbell.

The same John Campbell who was the 1st Honorary President & Patron of Rangers Football Club.

Relatively staunch stuff from the legendary confectioners.

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