Rangers have signed an extension to their long-term shirt partnership with 32 Red, signing a “multi-year” deal that will take the partnership into its eighth year.

First signed in 2014, the partnership between Rangers and the Gibraltar based casino company is one of the longest-running shirt partnerships in British football.

Rangers v Celtic - Ladbrokes Scottish Premiership
Rangers will continue their sponsorship with gambling giant 32 Red heading into next season after signing a “multi-year” partnership. (Photo by Ian MacNicol/Getty Images)

The agreement will see 32 Red sponsor the home and away kits heading into next season.

The Unibet logo – also part of the wider Kindred Group – will feature as part of the home, away and third kits in European competition as well as on the third kit domestically.

This is an especially exciting time for the partnership given Rangers’ ambitions to make the Champions League next season.

Director of commercial and marketing James Bisgrove praised the partnership and spoke about the club’s charge to make the group stages of Europe’s elite competition.

“I am delighted that the club and 32Red have agreed to extend the partnership, which is excellent news for the continued commercial growth of the club,” said Bisgrove [Insider].

“As we embark on our historic 150th anniversary season and looking forward to UEFA Champions League football at Ibrox, it will be symbolic of the strength of our partnership that 32Red and Unibet will be on the front of our shirts.”

Bisgrove isn’t the only one praising the partnership as Neil Banbury, the UK general manager at the Kindred Group, also talked up the deal.

“We are thrilled to be continuing our longstanding partnership with SPFL Champions Rangers – it’s been quite a journey over the last decade and we’re proud to have played our part in that,” said Banbury.

Marketing director James Bisgrove (left) has lauded the new deal with 32 Red. (Photo by Paul Devlin/ SNS Group via Getty Images)

Rangers continue to sign a wealth of creative commercial partnerships as the club increases its business portfolio and generates income through a variety of new deals.

James Bisgrove is the brains behind the progress being made in this regard and the latest off-field partnership is with an innovative technology that could give the club the edge on the pitch.

Have something to tell us about this article?
Let us know

More in News