Rangers have turned to innovative technology in a bid to get an edge over their rivals as a partnership with Biowave was announced on Wednesday [Rangers.co.uk].
It’s the latest in a long line of agreements brokered by Rangers’ director of commercial and marketing James Bisgrove since his appointment back in 2019.
This deal with Biowave – creators of a drug-free pain-blocking technology – is likely to be one of the most lucrative of them all, though, as they have been described as a ‘top-tier’ Official Partner.
The growing company will be the shirt sponsors for the Women’s team for the next two seasons, while the agreement will also see Biowave branding at Ibrox and the Rangers Training Ground.
👋 Welcome to the team BioWave!
All the info 👇
— Rangers Football Club (@RangersFC) April 28, 2021
Rangers are pushing to bring more and more revenue in from sponsorship, which will provide greater funds for the transfer market and in turn, give the club an edge over their rivals on the pitch.
Biowave President, Steven Dechan, insists that the deal isn’t just providing a financial boost for Rangers, though.
He says that both of the club’s senior squads will benefit from his company’s products.
“This more than just a sponsorship deal, our devices have been proven to reduce pain and aid recovery and we hope that, off the back of a fantastic season in 2020/21, we’ll be a vital part of Rangers Women’s and Men’s team success as they push on next season,” he said [Rangers.co.uk].
“BioWaveGO finally offers a drug-free alternative that can help individuals take back control of their pain management. We hope that Rangers fans will be among some of the first in the country to benefit from our technology.”
Rangers fans will be delighted if a single new partnership provides a double boost for the club going into next season, as Steven Gerrard’s side aims to establish a period of domestic dominance by defending the Premiership title and ending their struggles in the cup competitions.