Rangers have announced their latest associate partnership as the club signs a new deal with UK sports brand Applied Nutrition.
The new partnership was announced via the club’s website as the Gers’ commercial and marketing team continue to strike impressive deals.
The deal will see Rangers players and staff use the brand’s products “to fuel pre-match preparations and assist with recovery”.
Described as the “fastest growing” UK sports nutrition brand, it’s a deal which has delighted Rangers Head of Performance Jordan Milsom.
“We are delighted to be working alongside Applied Nutrition as we continue to service the individual and collective needs of the squad in order to ensure they are best-prepared to take on every challenge they face this season,” said Milsom [Rangers].
“Once again, we will be dealing with a very congested fixture list, and Applied Nutrition’s products will aid us in the performance and recovery strategies in preparation and following matches.”
Whilst the sports nutrition company might be the fastest growing in the UK, Applied Nutrition also have world domination in their sights.
According to the brand’s website, the company claim they have a dream to become the world’s “most trusted” sports nutrition brand.
As things stand, Applied Nutrition are available in 70 countries and this deal will be a particularly exciting opportunity for them to showcase their brand.
“Applied Nutrition are delighted to become the Official Sports Nutrition Partner of the Scottish Champions,” said Applied Nutrition CEO, Thomas Ryder.
“Rangers are a huge and prestigious club and we’re looking forward to working with the Sports Nutrition team to keep the players fuelled and further develop our offering in the professional sports market.”
Rangers continue to impress on their commercial and marketing front with the Gers having near 40 partners across official partners, associates, suppliers and football clubs.
One of the Gers’ most recent partnerships is also going to involve the renovation of a special area inside Ibrox Stadium.
