Rangers have scored a comfortable off-field victory over Celtic, almost doubling the social media interactions achieved by their rivals in 2021 [Deportes&Finanzas].
Last season saw a turning of the tables in Scottish football as Rangers romped to the Premiership title to retake the tag of champions of Scotland.
It was an emphatic triumph on the pitch and the supremacy continued over the first half of the current campaign, as the Gers took a six-point lead into the winter break.
That’s since been cut to four after a slip-up at Pittodrie on Tuesday night, but Gio van Bronckhorst’s side are still in a good position.
Things have also been trending upwards off the pitch. A host of new commercial partnerships have been struck and ambitious projects like New Edmiston House are taking shape.
Rangers hammer Celtic in social media interactions
The Light Blues have been consistently thrashing their rivals on social media in recent times, too.
It’s a credit to the club’s fans and its media team that Rangers have topped the Scottish football rankings pretty much every month, and the final numbers for last year show a huge gulf.
Rangers achieved 60.8 million social media interactions in 2021, while Celtic only managed 34.7 million [Deportes&Finanzas].
This final number is an aggregate of all interactions on Facebook, Twitter, Instagram, YouTube and TikTok.
There’s been plenty for Rangers fans to brag about in recent times and this off-field victory is another indicator of where the two clubs are at right now.
Rangers’ 60.8m interactions for 2021 put them ahead of the top clubs in South American countries like Paraguay (Cerro Porteño 24m) and Uruguay (Peñarol 41.3m).
However, Portuguese giants Porto recorded over double the Gers’ interactions with 123m and Galatasaray achieved a whopping 968m.