If there are any doubts over why Rangers could afford to buy Ryan Kent, you only need to look at the cost of attending the club’s three Europa League group games.
Season ticket holders will have to pay £111 to see games against Feyenoord, Young Boys and Porto, whilst those buying through the general sale will need to pay £123.
Compared to Celtic this is £39 more expensive for each set of tickets and stands to make us over £1m more, but if it contributes to us challenging them, do you really begrudge paying it?
Rangers also stand to make over £7m for attendance in this year’s competition, close to the eventual £7.5m Ryan Kent’s transfer fee could reportedly rise to [Sky Sports].
The Ibrox club is currently licking their wounds after the 2-0 defeat at the hands of their greatest rivals, but there’s little doubt the feeling around Ibrox is that they intend on pushing Celtic all the way.
To do that, the squad needs investment. Ryan Kent – the club’s second most expensive signing of all time – is certainly that.
Granted, Kent’s ability, talent and his young age of 22 suggests that there’s a level of forward planning in the deal.
But Rangers would not have shelled out such a high amount if they did not believe Kent can deliver right now.
For every Rangers fan celebrating the talented Liverpool youngster’s signature, there’s a rival fan howling Sevco and demanding to see Rangers’ accounts.
And between the Europa League, merchandise and record numbers of season ticket holders, the loyalty of the Gers fans is being repaid in investment.
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