The Rangers Megastore could be transformed into a special pre-match bar for supporters as Rangers look to invest money into the matchday experience at Ibrox.
It’s just one of a range of ideas which are being considered by the Ibrox club [according to the Daily Record] as Rangers look to modernise their footballing operations.
As part of that, the club is planning to install state-of-the-art LED advertising boards similar to those at some of the most modern stadia in the country.
The plans were being discussed by Director of Commercial and Marketing James Bisgrove, as Rangers look forward to their 150th anniversary in 2022.
There has previously been talk about potential plans for a new museum and ticket office in Edmiston House [Four Lads] with improving the all-round experience of Ibrox top of the agenda.
Bisgrove spoke to the Daily Record about plans to travel to the USA to discuss just that.
“We’re putting in a new LED system around the first tier, similar to those in operation at venues such as Tottenham and Twickenham,” said Bisgrove.
“It will look great from a sponsorship platform perspective and something top tier sponsors will want to engage with.
“We want to draw on the best of class when we are looking at the type of investment that may come to life here in terms of the Ibrox infrastructure.
“The visit to the US will also give us the opportunity to look at brand new stadia and how they use modern technology – everything from hospitality and beer pourage to interactive museums.
“We really see an opportunity to elevate the fan experience and increase the dwell time of people when they come to the stadium.”
It’s all very exciting stuff and is reflective of the progress Rangers are making off the field to restore our status as Scotland’s premier football club.
What are your thoughts on having a pre-match pint inside the current Megastore?
We’d have to rid it of Mike Ashley’s influence first.