Rangers have been posted missing ever since the winter break, with the side now slipping to 10 points behind Celtic in the title race after their latest display.
The gap – albeit with a game in hand – is beginning to look untenable and many of the club’s supporters are depressingly already looking towards next season after the 2-1 defeat to Killie.
Whilst none of the players have covered themselves in glory over the last five domestic league games, Ryan Kent is a player who has particularly disappointed Rangers fans.
Despite showing flashes of his ability – including a long-range strike against Hamilton and that sweet hit against Celtic at Parkhead – the 23-year-old isn’t doing enough to justify his price tag.
Kent is often dropping too deep to get the ball, performing tricks and flicks in nothing areas of the field and not receiving it where he can really make a difference.
His movement on the ball is becoming all too predictable, with opposition players keen to keep him on his left foot and prepare to snuff any move out should he cut in on his right.
Against Kilmarnock, Kent cut a dejected figure and he struggled to once again influence the match.
Rangers supporters have been expressing their disappointment over Kent’s recent performances after the energy-sapping display:
James Forrest, played 25, 10 goals, 14 assists.
Ryan Kent, played 17, 6 goals, ZERO assists.
Joe Aribo, played 23, 2 goals, 8 assists.
One of their players has better stats then two of ours combined. That's the difference.
— Staunchius (@StaunchusPilate) February 13, 2020
If I see Ryan Kent get the ball and cut inside and run into a crowd of players one more time I'll break down and weep.
Get the ball Ryan, torch the full back and get it across.
— SDF (@GoodCopBabcock) February 12, 2020
Anyone care to explain the return policy for Ryan Kent?
— Jester (@JH_1972) February 12, 2020
Yo @LFC, you do returns? Asking for my friend Ryan Kent. Thanks, Sheyojoloyal
— Bilel Mohsni (@SheyOjoLoyal) February 12, 2020
If we bought Ryan Kent using paypal ,we can make a claim and get our money back #dodgygoods
— The Original Fraggl-e (@1873Rickster) February 12, 2020
7m for Ryan Kent, he couldnae influence a game down the local park.
— Littleboyblu (@littleboyblu) February 12, 2020
Ryan Kent very poor tonight, end product was not to the standard you would expect. Overhit his crosses as for Morelos lack of movement and just looked lacklustre. Lots of concerns for Gerrard performances after Christmas not good enough at all.
— Josh Bunting (@Buntingfootball) February 12, 2020
Ryan Kent has not made an assist on the league. It’s February
— Tony Berry (@tonyberryyy) February 12, 2020
Did we keep the receipt for Ryan Kent by any chance? @RangersFC
— ᒪᎥᗩᗰ (@LiamWATP) February 12, 2020
Ryan Kent is not the person to blame tonight but we need a lot more from him for what we paid
— Carzybear. (@Carzy1994) February 12, 2020
Liverpool have mugged Rangers off. £7m for Ryan Kent
— Kevin Wakeham (@KWRFC1995) February 12, 2020
john beaton has lost it there but doesn’t explain ryan kent’s performance, not worth the money
— Cammy Bell (@cammybell72) February 12, 2020
Kent isn’t the only one taking a pasting on Twitter after the potentially season-defining defeat at Rugby Park.
Vice-captain Connor Goldson has also been on the receiving end of criticism from fans after a timid display against Alex Dyer’s side.