Rangers could be handed sanctions for sponsor snub, SPFL chief under pressure to act - report
Photo by John Phillips/Getty Images for cinch

Rangers could be handed sanctions for sponsor snub, SPFL chief under pressure to act - report

According to the Scottish Sun, Rangers could be handed sanctions for snubbing official league sponsors Cinch in their opening fixture, with SPFL chief Neil Doncaster coming under pressure to find a solution.

Cinch were announced as the new title sponsor of all four SPFL leagues in June in a five-year deal worth a reported £8m.

SPFL chief executive Neil Doncaster and cinch CCO Robert Bridge pose for photographs to announce Cinch as the SPFL’s title sponsor. (Photo by John Phillips/Getty Images for cinch)

All clubs are required to display the online used car marketplace’s logo on at least one shirt sleeve, to display Cinch branding inside their stadium and to name a Cinch-sponsored Man of the Match.

However, Rangers did none of those things during their 3-0 opening day win over Livingston at Ibrox on Saturday and the Scottish Sun reports that both Cinch and the SPFL are ‘furious’ at the Gers for taking such ‘commercially aggressive action’.

As a result, controversial SPFL chief Doncaster is said to be coming under pressure to solve the issue quickly.

Unspecified ‘sanctions’ are a potential option to try to force the Light Blues’ hand but it’s suggested that Rangers may still hold their ground and that Doncaster’s leadership and problem-solving skills will be tested.

The champions reportedly believe that they can legitimately refuse to advertise Cinch.

Rangers have so far ignored the Cinch deal and the SPFL chief is reportedly coming under pressure. (Photo by Rob Casey/SNS Group via Getty Images)

Things may soon get a little tense on the SPFL board, given that Gers managing director Stewart Robertson is a member.

Robertson recently criticised the body for vastly underselling Scottish football [Daily Record] and this follow-up act shows Rangers are determined to do things their own way when it comes to commercial partnerships.

The club have made huge strides in that area since the appointment of James Bisgrove as commercial and marketing director in 2019.

The former UEFA employee has overseen a trebling of club partnerships and in the past ten days alone, new agreements have been struck with Forrest Precision Engineering, Vitality and restaurant chain Fridays.

Following the Livingston clash, the West Lothian club’s captain raved about the Rangers fans.

LOGIN to Comment
LOGIN to Comment