Rangers have announced a multi-year commercial partnership with Vitality [Rangers.co.uk].
The ‘innovative’ UK-based insurance and investment company have become the club’s ‘Official Wellness Partners’.
It’s a deal that will see Vitality partner up with both the Men’s and Women’s teams, adhering to the ‘one club’ ethos that the Gers are trying to establish, as the Women’s team receives improved investment and exposure.
“We are delighted to welcome Vitality to our partnership family as we embark upon our historic 150th anniversary season as Champions,” said Gers commercial and marketing director James Bisgrove [Rangers.co.uk].
“The Vitality brand is synonymous with wellness and innovation, which sits in line with our own club values and desire to strive for continued improvement in every facet of Rangers Football Club.
“Vitality have a strong pedigree in sport partnerships and are firmly committed to the growth of Women’s elite sport. We look forward to working with them closely to make the Rangers partnership a success across both our Men’s and Women’s team into next season and beyond.”
Vitality CEO, Neville Koopowitz, also expressed his delight at the agreement and added: “We look forward to working with the club to inspire healthier and more active lifestyles amongst supporters and the wider community.”
Like all other official partners, Vitality will benefit from branding inside Ibrox stadium, while they will also have an ‘enhanced presence’ on the club’s digital platforms.
It’s yet another off-field deal brokered by the prolific James Bisgrove and another cash boost for the Gers – the third to be confirmed this week following agreements with Forrest Precision Engineering and restaurant chain Fridays.
Vitality are the latest respected name to be added to an ever-growing list of official partners, joining the likes of Unibet, Tennent’s, Castore and Utilita.
Some partners had big plans for fan engagement that were put on hold by the pandemic, but with restrictions easing, this is a good time for Vitality to commit, given that work with the fanbase and community is on their agenda.
The biggest Ibrox crowd since March 2020 is set to take in Saturday’s Premiership opener against Livingston and the Union Bears have big pre-match plans.