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Rangers captain proves promotional sway as he fronts £1bn retailer’s latest campaign

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Rangers captain James Tavernier is front and centre as Castore launch their new Oracle Red Bull Racing collection.

The 32-year-old Ibrox icon was used in the promotional launch of the Formula 1 team’s new kit and has certainly turned some heads in the process.

Castore have launched their new Oracle Red Bull Racing range with a variety of clothing available to fans with the Rangers captain once again used in the promo campaign.

The Rangers skipper is the poster boy for Castore’s neutral Football Training Collection, which was launched back in October.

James Tavernier poses for Castore and Red Bull

The fact that Castore have used James Tavernier for the Oracle Red Bull Racing promotion is evidence of the Ibrox captain’s increasing appeal.

Whilst the Rangers right-back is well known in Scottish football, James Tavernier has made his mark on the wider game with his goalscoring exploits from right-back.

Castore clearly view Tav’s image as being influential even outside of Rangers and it’s a testament to the right-back’s commitment and success on the park.

Speaking in the promotional launch, Tavernier said: “Everyone knows how competitive F1 is, and Oracle Red Bull Racing always rises to the challenge.

“It’s important to always strive to be better and aspire to improve every single day, whatever sport you’re in. 

“Being a fan of Oracle Red Bull Racing myself, it’s not just about cheering for a team, it’s a badge of honour. Fans of teams in all sports embrace the culture behind the team, wearing your teams’ colours gives you a sense of shared pride, so I’m delighted to be involved in the launch of Castore’s latest collection release with Oracle Red Bull Racing.” 

Mixed news for Rangers retailer

The promotional Oracle Red Bull Racing and James Tavernier launch comes at a very interesting time indeed for Castore.

Back in November, the self-confessed disruptor brand were valued at a quite astonishing £1bn as their meteoric rise in sports continues year-on-year.

The brand aims to unsettle established sportswear outlets like Adidas and Nike, offering more bespoke and catered designs and products.

Rangers v Servett - UEFA Champions League Third Qualifying Round: First Leg
Photo by Visionhaus/Getty Images

But it hasn’t been plain sailing and the last few months have seen a sizeable dent to the retailer’s footballing operations.

Kits which retained too much sweat have led to Aston Villa cancelling their kits deal, whilst Newcastle United have also ditched Castore for Adidas.

Rangers – who were Castore’s first foray into football – signed a “multi-year” partnership with the Gers in 2020 with the current deal set to expire in 2025.