Alfredo Morelos looks set to be offered a new deal at Ibrox after a goal-scoring start to the season.
The young Colombian also got his first senior call-up to the Colombian national team this week.
Combine all this with the 22-year-old saying he’s in a “very happy place” in Glasgow, an been a great few months for the goalscorer.
This all comes after interest in the transfer market from Bordeaux. Gerrard described the reported £3.75m as derisory. Rangers value him much higher than that.
The club are saying “we won’t be bullied in the transfer market”.
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Potentially Rangers biggest asset
El Bufalo was the subject of a reported £9m offer from China in January. That’s a massive amount for a young player who was only at the club six months.
It’s also a lot for Rangers to turn down.
The chance to play alongside top class strikers in Falcao and Carlos Bacca is huge for Morelos too, and Rangers won’t be undervaluing how much he’d be worth on the European market.
An international footballer who scores for fun and has years to grow? The £1m spent on Morelos now looks a snip.
Rangers positive for his development
The fact Morelos made the Colombia squad at Ibrox is also massive when he decides his future. There is no doubt that Morelos will move on at some point – anyone picturing a Colombian Ally McCoist might be disappointed. But that doesn’t mean it has to be soon.
The fans love him. He’s the focal point of the team. He’s scored six in ten.
In fact, there’s probably no where else Alfredo Morelos wants to be right now.
And there’s probably no-one who values that more than Rangers.