Eagle-eyed Rangers fans have noticed one subtle little difference between the men’s and women’s Ready crest as part of the club’s digital transformation.
Rangers launched an updated Ready crest as they signalled their intentions to modernise the football club and transform their digital operations [Rangers].
As such the Crest has had a subtle touch-up – which has been well received by fans – but there’s one cool little minor alteration between the men’s and women’s badge.
Something very clever Rangers design team have introduced, a lion on the men’s badge and a lioness on the women’s team. Very subtle but fantastic giving the women their own unique branding pic.twitter.com/Av4rW3Qj6f
— Andy The Photo Dr ♿️ 🏴 (@andythephotoDr) July 8, 2020
The women’s team will have a Lioness in the space occupied by the traditional Lion Rampant, which will remain on the men’s crest.
It adds to the growing momentum behind the women’s team, whom Rangers are determined to develop into the top team in the country.
For too long the women’s side had been neglected and Rangers have set out to alter this by incorporating the side into the club’s footballing department.
This means the Rangers women team now train and play at the Rangers Training Centre and the club can sign professional players.
This has resulted in Rangers signing a host of female footballing talent – including Indian superstar Bala Devi – and the women’s team is at the forefront of the club’s marketing efforts.
It’s a pioneering, brave direction taken by Rangers and the club deserve every credit for trying to bring greater success to the club during an important time for the women’s game globally.
Part of this is giving the Rangers women their own identity, something which is helped by the Lioness Rampant on the female Rangers crest.