Rangers’ new kit manufacturers Castore have unveiled details of the club’s away and third kits as the premium sportswear brand sets a 500k kit sales target.
The Ibrox club’s new retail partners launched the new Rangers home kit this week with close to 50,000 pre-orders selling out within 36 hours.
Now, Castore co-founder Tom Beahon has revealed that the away kit will be all-white and “understated” whilst the third kit will be black and orange.
“We have got a pipeline of new product, things that I am really excited about, that will launch from August onwards,” explains Beahon [Four Lads Had a Dream].
“The one I am looking forward to next is the away jersey and that will launch on August 1, exclusively in the Ibrox Store.
“It is going to be an all white strip and I can confirm it is different to the ones that I have seen leaked so far.
“It is a different design to anything that has been out there doing the rounds on social media and it is probably my favourite.
“We are very proud of all the stuff, but I think the away jersey really is fantastic, really clean, cool, understated.
“We will have the third strip is well.
“It is true to say that it is a black and orange one. Really excited to launch that one as well.”
🏡 Introducing the 2020/2021 Home Jersey.
— Rangers Football Club (@RangersFC) July 1, 2020
The comments of Beahon will have the Ibrox faithful particularly excited as the club’s supporters look to launch themselves into a new era of retail operations.
The Ibrox support flocked to pick up the new home jersey online as Castore also fund a £250k refit and rebrand of the old Megastore at Ibrox stadium.
For years many supporters have been unable to use this retail space due to the influence of Sports Direct and Castore man Beahon is hopeful that this evolution at the club will benefit all parties.
The ambitious retailer has set a target of selling 500,000 kits in the brand’s first season with Rangers and hopes that this deal could make the club between £5-9m a year.
Beahon evens claims the likes of European giants Manchester United and Real Madrid would be “pretty impressed” by these numbers.
“We were quietly confident that it could go really well, but 50,000 in 36 hours, if you were to speak to Manchester United or Real Madrid, they would be pretty impressed by those numbers,” said Beahon.
“There are not many clubs in Europe that would deliver those types of figures in such a short period.
“You did tell us and we were well aware of that so we have got 200,000 additional jerseys on order and hopefully that will satisfy the demand for the first part of the season.
“Our target for the first year is to do 500,000 jerseys.
“Based on the first 36 hours of sales we have seen, what we have got in the pipeline for products and the fans’ reaction, I think those numbers are eminently achievable (£5-9m).
“Rangers should be on par with the leading clubs in the Premier League and leading European clubs and that is why Castore are so excited about this partnership.
“If we do get to those levels, then £7million or £8million is achievable for the football club.”