The Rangers directorate have never been shy to accuse the SPFL of underselling the game in Scotland and a record Barclays deal in the Women’s Super League (WSL) highlights exactly why.
The Gers are currently locked in dispute with the SPFL regarding a commercial clash surrounding the much-criticised SPFL cinch deal, which rakes in a measly £8m over five years.
This £1.6m a season is viewed as a pittance in the global footballing game but it’s a clash with Park’s Motor Group which has seen Rangers reject aspects of the deal.
Rangers – unlike the rest of the SPFL clubs – don’t wear cinch branding and refuse to promote the logo anywhere, even doing post-match interviews away from sponsor screens.
But the problems Rangers have with the SPFL run considerably deeper and the dispute has been rumbling over the last few years.
Much of this concerns what Rangers’ directorate and the very active commercial department of the club view as the game being undersold in Scotland.
The Gers even recently demanded “better governance” from the powers that be at a recent AGM.
This was highlighted by fans after Swiss Ramble analysed the Gers’ accounts in great detail and once again supporters will be reeling when they read about Barclays’ investment down south.
Barclays sign record-breaking WSL deal that puts cinch Rangers SPFL dispute into focus
The Women’s Super League title sponsor has just agreed a deal to plough £30m into the women’s game in England over three seasons.
In a record breaking deal, this will double the investment into the English women’s game at a time when women’s football is rapidly growing in popularity [Reuters].
Anyone who is in any doubt regarding the shortcomings of the SPFL directorate – who’re currently being subjected to an independent Deloitte investigation from non-Old Firm clubs – needs only look at the situation down south.
Rangers, Celtic, Hearts, Aberdeen and Hibs are leading football clubs in the UK yet those running our game can’t find a way to sell this effectively to sponsors.
The new deal for women’s football down south means their title sponsors are ploughing a whopping £8.4m more per year into that division than cinch are the Scottish Premiership.
It’s time for a change and the heads of those who’ve been shortchanging every supporter and club in Scotland should be the first on the proverbial chopping block.
Speaking of the women’s game, Rangers chairman Douglas Park landed a political blow on the SPFL by getting involved with women’s football in Scotland.