Rangers’ kit and retail partners Castore have sent a clear message regarding their plans for 2022.
The Gers signed their multi-year deal with Castore back in May 2020 and there have been plenty of ups and downs since then.
Early issues with both production and distribution left fans fuming.
Those teething problems would eventually largely be overcome and generally speaking, Bears have been impressed by the official kit designs. However, high prices continue to be a source of frustration for many supporters.
Rangers partners Castore send clear 2022 message
When the deal with Rangers was first struck, few people had heard of Castore.
It was one of the first major deals the emerging British brand had managed to strike, but since then, they’ve expanded rapidly.
This development was referenced in a New Year’s message penned by founders Tom and Phil Beahon and sent to customers on Friday evening, with ambitious plans for the coming year also set out.
Their ‘2022 look ahead’ reads as follows:
‘As 2021 comes to a close, we look forward to 2022. In the Better Never Stops spirit, we already have many landmarks planned for the year ahead. January 1st is always the most exciting date in the calendar for any business, with endless possibilities. From a Partnership’s point of view, we will be making our first step into the global stage of Formula 1 with McLaren Racing; we deepen our foothold in Cricket, becoming the official kit supplier of the England Cricket team; and we are further reinforcing our position as the challenger brand in world football. We have no intention of slowing down.’
‘The Castore product range will also continue to develop rapidly, and we know the importance of investing in our products. There will be the introduction of new product categories – building more definition around our ranges to better serve the Castore consumer. We have global ambitions for Castore and will not stop until these are achieved.
‘We wish everyone a Happy New Year and prosperous year ahead. We aim to make 2022 one to remember.’
Castore’s aim to challenge the global giants seemed far-fetched at the start of their agreement with Rangers, but while the brand still has a long way to go, they’ve certainly made rapid progress and are clearly keen to kick on over the next 12 months.