The SPFL has officially announced a new sponsor after a year without one amid heavy criticism from fans of Rangers and the rest of the member clubs.
Scotland’s professional members’ body has come in for considerable scrutiny in recent seasons for a lacklustre and uninventive culture and an overpaid directorate.
As Rangers continue to be the shining light in Scottish football and secure commercial partnerships aplenty, the SPFL have taken a leaf out of the Gers’ book by securing this deal.
This valuable revenue stream has finally been filled with online car-buying platform Cinch signing a five-year deal, the SPFL’s “largest” title sponsorship contract ever.
This is the body’s first title sponsor since a deal with Ladbrokes expired at the end of 19/20.
“This is an enormously significant partnership for our member clubs, and for Scottish football as a whole,” said SPFL chief exec Neil Doncaster [SPFL].
“Our discussions with cinch have been extremely positive and the duration of the sponsorship agreement demonstrates their long-term commitment to Scottish football.
“Despite the economic situation and the challenging nature of the global sponsorship industry generally, this is the largest-ever sponsorship in the SPFL era.
“It’s a ringing endorsement of the enduring popularity of Scottish football, not only north of the border but right around the world.
“It’s an exciting time for the Scottish game and I look forward to building on this new partnership as we continue to showcase Scottish football and maximise its exposure to a global audience.”
This deal will directly affect every member of the SPFL and has been signed up until the 2025/26 season.
Rangers continue to build an impressive portfolio of partners at Ibrox with the latest announcement offering fans the chance to give money back to the club via everyday purchases.
