The SPFL have once again missed out on important revenue by not including Rangers in a commercial deal.
Last month, the SPFL announced a new partnership with Sorare, a NFT trading firm with players from 11 SPFL Premiership clubs announced – except Rangers.
According to Sorare, Rangers had contacted them to explain that the club already had a pre-existing contract with rival company Bitci.
As we’ve previously reported, the club are still engaged in a battle with SPFL chiefs over the ‘Cinch’ sponsorship that was agreed at the start of the season.
This is due to Rangers’ association with Parks of Hamilton, and the Rangers board believe that there would be a ‘conflict of interest’ and would breach the club’s contact with the bus company.
Rangers had won a court order last year which forced the SFA to deal with the case through their own arbitration process.
As a result, Rangers are refusing to show the ‘Cinch’ branding on any club products or around the stadium on matchdays, the club also refused to show the branding when unfurling the Championship Flag last September.
Whatever your opinions on this, surely this is another example of the current SPFL administration showing contempt for Rangers and their commercial partners?
Rangers’ commercial partners are quite clearly shown on the club website, and it would’ve taken 2 minutes of research to show that Rangers were likely to be unhappy with this deal going through.
So why are the SPFL making commercial deals without the knowledge of all member clubs?
This is another spectacular own goal by the organisation.
By not having Rangers as a partner club, the SPFL are missing out on vital revenue, as a member club, Rangers will still be entitled to their equal share of sponsorship money, but their branding won’t be shown.
Surely the SPFL could’ve included Rangers in a deal for a company in which none of these issues arise to maximise the value of these commercial deals?
Of course, common sense and the SPFL don’t go hand in hand so it’s hardly a surprise that they’ve made another own goal.
The only question remains is, what will the next chapter be in this embarrassing running story for the SPFL?
