Rangers fan media outlets Heart & Hand and Four Lads Had a Dream have been given well-deserved press-access at Ibrox for the upcoming season.
The Ibrox club have taken a new direction concerning their relationship with the Scottish sports media amid what many Gers fans view to be unfair coverage of the club.
As a result, both these leading Rangers influencers have been granted greater access to the club’s media operations to help better cover the goings-on at Ibrox.
BIG NEWS! This season we’ll be covering Gers matches at Ibrox from the press box. This means access to Postmatch interviews etc.
So you can stick with the MSM or you can sign up to hear about the Bears from Bears over at https://t.co/XL9vXrqwQk
— Heart & Hand Podcast (@ibroxrocks) July 16, 2020
Delighted to say that I will also be getting press access & introducing Post match articles. That will also mean additional post match blog interviews from players & management
— Four Lads Had a Dream (@4ladshadadream) July 16, 2020
This will be met with positivity from the Ibrox support who are sick and tired of consistently negative coverage from other mainstream sports press outlets.
This means that both of these Rangers fan media outlets will be present in the press box at Ibrox next season and get access to post-match interviews.
The move comes with both Heart & Hand and Four Lads Had a Dream partaking in the virtual press conferences which have been taking place at Rangers during the coronavirus pandemic.
It also comes after comments from shareholders and fans group Club 1872 which unveiled that fan media would get its chance at Ibrox earlier in the year.
— Club 1872 (@Club1872rfc) March 21, 2020
The Ibrox shareholders had previously spoken out about the club’s unfair treatment in the press in their most recent quarterly report.
“We met with Rangers this morning to discuss how this incident should signal a fresh approach to the relationship between the club and the media in Scotland,” said Club 1872 back in February, following the treatment of Alfredo Morelos in the wake of the 2-1 win at Celtic Park.
“The access granted to these media outlets is a valuable commodity and as such it should be justifiable from both a commercial and reputational point of view.
“With huge, ongoing changes to the way information is consumed it is not clear what benefit the club derives on either of these fronts from the traditional Scottish media.
“On that basis we have made representations to the club about providing the same access for supporter led, new media and that proposal has been well received.
“It is our firm belief that Rangers should no longer provide valuable content to traditional outlets without there being measures in place to deal with those who publish the sort of bile we have seen in recent weeks.
“Having reached the stage where some pundits and journalists feel it is acceptable to publicly deny, downplay or make excuses for the racism suffered by a Rangers player, it is clear that the relationship with those journalists and their employers needs to be carefully and continuously re-examined.”
Rangers fans everywhere will surely view this as a positive move in terms of combatting the barrage of negative press about Rangers constantly being drummed up in the Scottish media.
Heart & Hand and Four Lads also deserve incredible credit for how they have established themselves as leading voices within Rangers fan media and the club’s fans will now look forward to their wider scope of coverage this season.