Rangers' retailers Castore 'sign deal' with second Premier League side - report
Photo by Richard Heathcote/Getty Images

Rangers' retailers Castore 'sign deal' with second Premier League side

Rangers retail partners Castore are set to sign a new deal with Premier League outfit Wolves which will come into effect next season, according to a report.

SportCal believes that the Liverpool-based retailer has signed a new deal with the English football club as well as rugby union outfit Saracens.

A report has claimed Rangers’ retailers Castore have signed a new deal with Premier League outfit Wolves. (Photo by Matthew Ashton – AMA/Getty Images,)

The news also comes after earlier reports from SportCal claimed that Castore had also signed a deal with Premier League outfit Newcastle United.


Should both these claims come true it will back up comments made by co-founder Tom Beahon who revealed to Forbes that Castore had two Premier League deals lined up for next season.

In the same interview, the retailer opened up about why Castore were different why Rangers were enticed into signing a “long-term” deal with the retailer, believed to worth at least £25m [Scotsman].

Between fast turnaround on kit production and bespoke kit designs, Castore are looking to shake-up the football market with a new way of doing things.

A big part of that is what they believe to be a completely unique structured kit deal wherein both sides will benefit directly based on kit sales.

This new style of deal doesn’t involve upfront fees or flat rates but rather shares the success through royalty percentages which increase when pre-agreed revenue targets are hit.

“In a traditional [soccer] partnership deal there’s an upfront fee the brand pays the club. Then the sponsor sells the product and maybe pays a flat royalty on [it],” said Beahon.

“Where we[’ve] looked to do things differently is by essentially sharing the benefits of the growth that we both believe is achievable through an ascending royalty rate. So as agreed revenue targets are hit the club receives a higher royalty percentage.

“That’s something that, as far as I’m aware, has never been done previously.”

Brothers Phil and Tom Beahon are looking to expand their portfolio across Europe’s top five leagues over the next 18 months. (Photo by Darren Gerrish/WireImage)

Whilst Castore’s partnership with Rangers has revolutionised the club’s retail department it has not been without its issues as problems arise with quality control, customer service and deliveries, but over the piece the deal has been a success so far.

Even if the Rangers fans have also been raising a few eyebrows about the retailer’s latest offering to the club’s supporters.

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