Rangers’ official kit and retail partners, Castore, have struck a long-term multi-million-pound deal with England Cricket.
The partnership, which was officially announced on Monday, is set to last ten years, with England Men’s, Women’s, disability and pathway teams all wearing Castore gear from April 2022.
Castore x England Cricket
Coming April 2022
Read more ⬇️
— England Cricket (@englandcricket) September 13, 2021
According to The Times, the agreement is worth £25m, with Castore seeing off competition from Slazenger and Umbro to replace New Balance.
It’s the British brand’s second foray into international cricket, as they currently provide teamwear for reigning T20 World Champions, West Indies.
During the course of the partnership, England players will have the opportunity to contribute to designs, while recycled materials will be used in the manufacture of the playing kits.
“Today truly is a special day for everybody at Castore,” said Castore co-founder Tom Beahon [ECB.co.uk]. “When my brother and I founded this business in 2016 it was our ambition to one day have world-class athletes wearing our products and to achieve this ambition with our home nation for the first time is a monumental occasion for us.”
“We can’t wait to get started and create market-leading products for the teams and contribute to the next generation of success for cricket for the men’s and women’s teams in this country.”
When Rangers announced Castore as their kit and retail partners in May 2020, hardly anyone had heard of them.
However, the Beahons stated that they had a vision to challenge market giants such as Nike and Adidas and now their operation is gathering serious pace.
With two Premier League clubs – Newcastle United and Wolves – now also wearing Castore kit, a host of high-profile brand ambassadors on board, and a money-spinning deal with F1 team McLaren also secured, the brand has expanded spectacularly over the past year.
In other news, a former Rangers player is shining in his first permanent managerial role.