As Rangers announce a top quality media team for this unique season across global football, naturally it will have some comparing it to that of Old Firm rivals Celtic.
But if we’re being honest – and any Celtic fans are too – then there is genuinely no comparison at all.
It feels like Celtic have opted for crassness whilst Rangers have focused on quality punditry, securing proper legends from the club’s history and a big-name commentator in Clive Tyldesley.
Rangers also have the Scotland Women’s National Team manager, whilst there is the promise of a host of first-team stars who will make an appearance across the season.
It is a line-up which is arguably better than Sky Sports’ own.
Across the city, it genuinely feels like Celtic have worked to secure a panel of some of the most energy-draining Rangers baiters out there for their coverage amid the coronavirus lockdown.
Michael Stewart – a man with absolutely no prior connection to Celtic – has managed to secure a role on CelticTV.
Stewart will not be returning to BBC Sportscene this season after being suspended last year for claiming Rangers ex-PR chief Jim Traynor made up a story about racist abuse and Alfredo Morelos.
Read more about that HERE.
This was the depth charge in an ocean of nonsense surrounding Stewart’s coverage of the goings-on at Ibrox.
Sutton and Hartson – whilst obviously ex-Celtic players – have also made a name for themselves in the media for extreme coverage of the Ibrox club.
In a plethora of Parkhead heroes – Larsson, Mjallby, O’Neill included – Celtic opted for two who have a particularly high-profile media presence due to inflammatory coverage of their biggest rivals.
Ex-Celtic boss Gordan Strachan is about the only addition to the panel whose role in the media isn’t defined by Rangers baiting nonsense.
Read more about Celtic’s plans HERE.
Perhaps Celtic will revisit their media plans this season in response to what Rangers have done because, at both clubs, the Ibrox side appears to have been the focus of the media preparations.
Here’s how some of the Rangers fans have reacted to the star-studded lineup set for RangersTV this season.