Rangers fans and Rangers fan media have been speaking out after it emerged the club had entered into a media agreement with Reach PLC, the owner of the Daily Record.

The media conglomerate won the contract to print Rangers’ matchday programmes with the club aiming to post them to supporters’ homes during behind-closed-door games.

Rangers v St. Mirren - Ladbrokes Scottish Premiership

Rangers are coming under fire from their own fans for signing an agreement with Reach PLC, the owners of the Daily Record, despite messaging from shareholders to boycott the publication. (Photo by Willie Vass/Pool via Getty Images)

However, after a long campaign by Club 1872 to #ChangeTheRecord following consistently negative and nefarious coverage of Ibrox, there’s a feeling this move has undermined their good work.

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The club is also coming in for criticism for telling Rangers fan media that the Daily Record has had press privileges revoked despite entering into this commercial partnership.

Whilst Reach PLC print and own a range of titles – including at football clubs such as Manchester City – Reach themselves were heavily involved in an upheld IPSO complaint made against the Record by Club 1872.

There is a genuine sentiment amongst the Ibrox club’s fanbase that this move doesn’t take the temperature of the Rangers support and sends mixed-messages.

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No-less from shareholders Club 1872.

 

Whilst using Reach may well have been the most cost-effective way to produce the programmes, the continuing imbittered battle with the Daily Record means any partnership with the group was always going to come under scrutiny.

There’s a clear feeling of disappointment amongst the Gers support but above all else, it is Rangers who suffer through a lack of consistent messaging.

The matchday programme revenue stream will be impacted by this decision and there will be increased scrutiny on the situation going forward.

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