Rangers and their supporters will be paying close attention to the next sponsor of the SPFL after Ladbrokes opted not to extend their current deal after five-years as a partner.
The betting giant signed an initial deal reported to be worth in the region of £2m per year back in 2015 and extended it in 2017.
However, with Ladbrokes looking to scale back their prominence in the sporting world, the SPFL will now be looking for a new sponsor come to the end of the season when the current deal ends.
The move affects Rangers and the other 41 member clubs as this financial injection exists to boost the Scottish game.
Many clubs rely on this financing to help them operate at a certain level.
The next move of SPFL Chief Executive Neil Doncaster will now be watched with an increasing degree of scrutiny as he looks to find a suitable sponsor going forward.
He said, as quoted by the Daily Record:
“We’re proud of the tremendous partnership we’ve enjoyed with Ladbrokes since 2015 and, given the growth of Scottish football over the past four years, with seasonal crowds up almost 20 per cent to 4.9m, we’re in great shape to attract significant interest from new sponsors, both nationally and internationally.
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“Working with our 42 clubs across Scotland has been hugely beneficial for Ladbrokes, with enormous brand exposure and media value.
“We’ll no doubt have strong interest from potential title sponsors in light of the unrivalled level of nationwide coverage, passion and drama that the SPFL consistently delivers, plus our live TV coverage confirmed up to 2025, and we expect a busy period of discussions over the coming months.”
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