One of Rangers’ most popular social media channels trumps rivals Celtic by almost 1m for Instagram interactions in the first half of 2020.
According to research done by Deportes & Finanzas the Teddy Bears have around 1.11m more interactions than their biggest rivals on Instagram.
Rangers have 6.79m interactions on the popular social media site whilst Celtic come second place in Scotland with 5.68m.
📲⚽🏴 TOP 5 most popular scottish football clubs on #instagram during the first half of 2020!
📉 Total interactions 💙💬
— Deportes&Finanzas® (@DeporFinanzas) August 5, 2020
Rangers have about 14 times more than Hearts in third (481k) and 14.5 times more than Aberdeen in fourth (468k).
Edinburgh club Hibs complete the top five with 355k interactions on the Facebook-owned social media giant.
The news earned the acclaim of Rangers’ shareholders Club 1872 who paid tribute to Robert Boyle and the rest of the digital team at Ibrox.
— Club 1872 (@Club1872rfc) August 5, 2020
Rangers fans have also been reacting to the news on Twitter with some joking that they take the prize because so many Celtic fans loiter on the Ibrox club’s socials.
It's them that bumped us up to top let's face it lol
— Sawersandy (@Sawersandy1) August 5, 2020
Rangers fans comment on rangers hings, Celtic fans comment on Rangers hings so our quality of content is better 🔵⚪️🔴
— 🇬🇧 Stevie G RFC 🇬🇧 (@Stevie_G_RFC) August 6, 2020
this is and always has been, the biggest 5 football teams in Scotland in that order
— Benson (@andrewbenson94) August 5, 2020
I would say we have a smaller fan base than Celtic. It's really thanks to their fans we're top. #allabouttheRangers
— Angus macdonald (@Fungi128) August 6, 2020
No real surprise. Celtic fans are stalking our pages daily 😂
— JD (@Predator1986) August 5, 2020
Just think 1/2 of Rangers hits are Celtic fans 😂
— Ray Stantz 🇬🇧 (@McCoistAndy) August 5, 2020
Instagram trophy in the bag.
— AG RFC (@AGRFC85) August 5, 2020
Do we get a trophy 🏆
— Michael Hughes (@michael98191372) August 5, 2020
Rangers have put a considerable focus into the club’s digital media output with the club’s Instagram, Facebook and Twitter an incorporated part of a wider Ibrox digital strategy.
Those working behind the scenes at Ibrox deserve credit for getting the club this sort of exposure.
The news also comes at a time when Rangers have gone through a digital evolution, transforming the club’s badge, website and digital strategy.