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Rangers fans fume as Sports Direct claim “exclusive” rights to sell kit

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On the day when Rangers launched their new Castore home kit the club’s supporters have been shocked by an announcement made on the official Facebook page of Sports Direct.

Supporters and club influencers were led to believe that any business relationships with Mike Ashley and Sports Direct had come to an end following a statement in May.

But the Sports Direct Facebook account appeared to troll supporters with a message concerning their exclusive stocking of the kit from August 1st.

https://twitter.com/DavidEdwardsRFC/status/1278360717435994112

After listing Rangers’ previous titles, the post reads:

“Next up 2021, and stopping Celtic getting ten in a row
“Be prepared for the biggest season in a decade. New Rangers Kit lands exclusively at Sports Direct 1st August.”
The fact the tragically constructed Facebook post also talks about ending Celtic’s questionable claims to 10IAR shows it is not even remotely fine-tuned to the commercial psyche of the Ibrox support.
It reads like it was constructed by a 12-year-old and if this was the marketing of any retail outlet – let alone Sports Direct – it would raise genuine concerns.
The entire thing stinks and there’s little to no chance of any Rangers supporter setting foot in Sports Direct to purchase merchandise with the retail giant.

Key influencers like Heart & Hand and Four Lads Had a Dream are demanding answers from the club with supporters now feeling they’ve been duped from the get-go with Castore.

Rangers fans were previously led to believe any relationship with Mike Ashley was over. (Photo by Carl Court/Getty Images)

Celtic fan-led rumours of Sports Direct’s involvement with the club were originally laughed off by Castore co-founder Tom Beahon [Daily Mail].

Fans are now hoping that they’ve been duped by a hacker or rogue Sports Direct employee/troll trying to rain on the club’s parade after the launch of the home kit.

The Athletic’s Rangers correspondent Jordan Campbell has told fans to expect comment from Rangers shortly.

https://twitter.com/JordanC1107/status/1278373384859062273