Neil Doncaster has made it clear that Sky Sports are against the radical proposal for Rangers vs Celtic to be aired for free on Saturday afternoon, as quoted by the Daily Record.
The SPFL chief spoke out amid growing calls for the broadcaster to take action in a bid to discourage supporters from breaking current restrictions.
With pubs closed across the central belt, the Scottish Green Party called for the move on Wednesday, claiming it could remove the temptation for those without a Sky Sports subscription to travel to a different household to watch the match [BBC Scotland].
First Minister, Nicola Sturgeon, then backed up those calls on Thursday [Scottish Sun].
However, it seems there’s no chance of the radical suggestion being taken up by Sky Sports and Doncaster agrees with the broadcaster’s stance.
“We saw the comments that the game should be given away for free and we agree with Sky that it wouldn’t be a reasonable thing to ask when they’ve invested so much in the product and in Scottish football,” he said, as quoted by the Daily Record.
“Ultimately, Sky have invested well over £125 million for the next four seasons, as well as this season in Scottish football, and they’ve bought the rights on an exclusive basis with a view to people subscribing for their services.
“I think it’s unreasonable that Sky give those crown jewels away.”
Sky Sports reject call to make Rangers vs Celtic free – Verdict
There was some logic to this proposal but it was radical and never likely to come to anything.
At the end of the day, Sky Sports are a business who have fought off rivals to secure exclusive access to the Scottish Premiership and it was unrealistic to suggest they should give up the rights to the most high-profile of all the fixtures in the competition, especially when Now TV day passes are available for less than £10.
Celtic are set to be without several first-team players at the weekend but Rangers are unlikely to be at full strength either, with Joe Aribo and Kemar Roofe both battling to be fit enough just to make the squad.
Ahead of the game, why not check out our Preview Video over on the Rangers News YouTube channel.