As Newcastle and Aston Villa take the plunge on English strikers down south, it’s started something of a conversation around firebrand Rangers frontman Alfredo Morelos.
But as the likes of Lille reportedly ponder moves concerning the apparently wantaway Colombian, between Rangers, Scottish football and Morelos himself, who looks worse in all of this?
Starting with the club, Rangers are playing hardball over their asking price of the largely prolific striker.
Lille have reportedly had a £16m bid slapped down with the Gers believed to be holding out for an extra £4m.
For an international 24-year-old player who hit one shy of 30 goals last season, in the current market £20m feels a snip, especially when you consider his European exploits.
Rangers boss Steven Gerrard has also shown that he will not mess around when it comes to petulance over the fee from the Morelos camp with the player already dropped from the side.
Scottish football is another aspect which some believe impacts the player’s value and a lack of movement in the market.
The standard of the league isn’t considered the highest down south, to put it mildly, and Rangers may suffer from that English football arrogance in this regard.But with Celtic’s leading stars of the last few years attracting gargantuan fees, the fact Morelos has yet to inspire Rangers to silverware may also count against him here.
Scottish clubs undoubtedly cannot command the eye-watering fees of sides down south and this is an aspect of the situation, but it isn’t the defining factor.
So what about Mr. Morelos himself?
On the field, the player is at times a revelation, a truly unique, powerhouse of a forward who terrifies defenders and who can emphatically find the back of the net.
On his best form, there is arguably been no better striker in Scotland in the last decade.
Morelos as a player is also much more technically able that he is often given credit for, his footballing ability running parallel with that robust physical El Bufalo style.
But where the wee man falls down – as he has time and again – is in his attitude.
Red cards might have been reined in for the most part but ever since he relapsed against Motherwell at the turn of 2019 he quite simply has not been the same player.
He absolutely does get a raw deal in the press, he absolutely does get officiated to a higher standard.
But Morelos does not help himself with that petulance obviously serious enough behind the scenes to see Gerrard drop him for the Killie game.
For all the transfer links, commentary and bluster, Morelos’ future still very much remains in his hands.
Rangers have set a fair price for the player on which the club clearly won’t budge. If he is to get his wish and move on, then he needs to earn it.
And it’s perhaps in Morelos’ attitude towards this which is turning elite level clubs off taking a risk on the striker.