The Rangers squad has been valued at £170m by leading football market analysts 21st Club who put the value of the Ibrox club’s side as 47th in global football.
Such a ranking places Steven Gerrard’s side at “about 14th in the Premier League similar to Shakhtar Donetsk and Wolfsburg.”
That’s according to Omar Chaudhuri, 21st Club’s intelligence officer who has conducted an incredibly insightful interview with the Athletic one year on from comments Dave King made about the value of the squad.
During the outgoing Ibrox chairman’s goodbye speech he revealed that he’d asked Ross Wilson and Steven Gerrard to bump heads and give a financial evaluation of the squad.
The result was a present valuation of £55m and a future valuation of £103m, which the £170m figure given by 21st Club with regards Rangers obviously dwarfs.
According to King, the exercise “validated my own information that the losses we have incurred have been well spent” [Rangers].
Whilst Chaudhuri acknowledges that football clubs tend to keep valuations “relatively guarded as any information or view can be seen as a negotiating stance”, his comments give an interesting insight into the financial valuation of the Ibrox squad.
Rangers winger Ryan Kent is the most highly rated player on £18m, whilst Connor Goldson is valued at £16m by the football analysts.
Alfredo Morelos, Borna Barisic, Joe Aribo and Glen Kamara make up the rest of the top six, with their combined valuations reaching close to £50m.
I don’t want to take too much away from what is a superb piece of work which is well worth checking out but there are some interesting comments regarding what Scotland and Rangers need to do for these valuations to properly be met.
Rangers might be developing top talent at Ibrox but as of yet none have been sold for top dollar and there is no proven track record of Ibrox being a conveyor belt for players at the top level.
Forging a positive reputation in this regard is the key thing that needs to change if Rangers are to secure high-end transfer fees, which will obviously prove essential to the club’s future plans.
“Scotland just has to re-establish itself and performing well in European competition will go a long way to achieving that,” says Chaudhuri.
“That’s the easiest barometer of quality for overseas clubs to use when gauging quality.
“The biggest example I can think of is Sadio Mane when he was at Salzburg.
“It was very difficult to evaluate the quality of the Austrian league as Salzburg were far and away the best team in the league but he was doing so well in the Europa League.
“Those European performances were validation he was able to compete with top-half Premier League teams.
“You can have an amazing season but if you’re not turning it on in Europe, then the market isn’t really going to notice you.
“The perception (of Scotland) is changing. A lot of Championship clubs overlooked John McGinn when he went from Hibernian to Aston Villa for a paltry price but he’s now doing really well at Villa.
“It takes time, though, and you’ve got to be able to repeat it rather than it being a flash in the pan as clubs will quickly start looking at other markets.”
The most the club has made from a player since Rangers climbed back up the divisions in 2012 is the paltry sum of £2.5m, raised when Josh Windass moved to Wigan in 2018.