Rangers might be in the middle of a court wrangle which means they can’t use Hummel kits next season, but the Danish manufacturer continues to surprise with their kits.
Images reveal that on the inside of each kit are different lyrics which when put together make club anthem Follow, Follow.
It’s a clever touch and reflects very well on how much research the Scandinavians have put into their design of the club’s kits this season.
Now THAT is clever. Well played Hummel. 👏🏻👏🏻👏🏻 https://t.co/ZQRn1z9BnD
— Rangers Retro ⚽️ (@RangersRetroPod) August 23, 2019
Hummel continues to promote Rangers despite a High Court order meaning the club can’t use the manufacturer next season.
Hummel have also been removed as the club’s Official Retail Partner, with Mike Ashley’s Sports Direct now taking their place [Rangers.co.uk].
The merchandising of the club’s kits continues to hang over Ibrox but the club or the influencers within the support have given no intimation that we should stop buying the kits.
It remains unclear exactly what will happen next season, with the club reiterating that much of the court findings are now how they’re being reported in the press.
But what is clear is that the relationship the club has with Hummel is monumentally more productive than the one they ever had with Sports Direct.
It’s not just in the way they’ve produced and marketed our kits either. The group has also bought the naming rights to the now Hummel Training Centre.
You get the feeling that the Danes will be around the club for a while – certainly longer than Mike Ashley will be.
Fans spied the special Follow, Follow after the release of the club’s third kit this week.