Rangers shareholders and fans group Club 1872 hope to open the door to alternative media outlets working more closely with the Ibrox club.
The calls come amid complaints about how the Ibrox side are being covered by elements of the Scottish sports media, particularly in the wake of claims of racism towards striker Alfredo Morelos.
Serious complaints about the treatment of Morelos by certain pundits lead to the Ibrox club themselves releasing a statement earlier in the week.
In this statement Rangers indirectly called out certain members of the press who had denied the abuse had occurred, with police charges now connected to the incidents.
Club 1872 then followed up this statement with a clearer one of their own, where they directly call-out certain journalists and reveal discussions with the club over media accreditation.
Such is the commercial benefits of having a relationship with Rangers, Club 1872 feel the Ibrox club may well be better hurting certain publications where it hurts – their pockets.
In doing so, the major Rangers shareholders believe this could well open the door to more appropriate alternative media outlets in the future.
“We met with Rangers this morning to discuss how this incident should signal a fresh approach to the relationship between the club and the media in Scotland,” said Club 1872.
“The access granted to these media outlets is a valuable commodity and as such it should be justifiable from both a commercial and reputational point of view.
“With huge, ongoing changes to the way information is consumed it is not clear what benefit the club derives on either of these fronts from the traditional Scottish media.
“On that basis we have made representations to the club about providing the same access for supporter led, new media and that proposal has been well received.
It is our firm belief that Rangers should no longer provide valuable content to traditional outlets without there being measures in place to deal with those who publish the sort of bile we have seen in recent weeks.
“Having reached the stage where some pundits and journalists feel it is acceptable to publicly deny, downplay or make excuses for the racism suffered by a Rangers player, it is clear that the relationship with those journalists and their employers needs to be carefully and continuously re-examined.”
Club 1872 were also clear in their statement that it is “not desirable to ban media outlets from Ibrox”.
However is offering accreditation to more responsible outlets who have the club’s best interest at heart whilst also offering the right balance a more positive outcome for supporters?