Rangers’ mega-money sales have been non-existent for quite a while now.
Granted, Steven Gerrard’s arrival at Ibrox finally seems to have brought some strength to the club in transfer markets. No longer are the club looking to sell players on the cheap. Instead, the Gers manager has stated that players won’t leave for anything less than top dollar.
But, in all seriousness, will Rangers truly get clubs to fork out big-money on their stars? At the moment, the answer has to be very rarely.
Sure, Brighton remain interested in James Tavernier. Despite the fact Gerrard has tried to scare them off with warnings of big bucks being needed, they’re still lingering. Whether they’re truly willing to pay such a high figure for a Scottish Premiership player, however, is doubtful.
They may very well do, but even if that’s the case, it’ll be a very rare occurrence until Rangers achieve one thing – Champions League qualification.
Europe’s premier club competition is becoming more of a closed shop than it’s ever been. Celtic were bombed out before they even reached the playoff stage this season, with only several spots open to all clubs that tried to qualify.
Champions League = big-money sales
It’s been proved in the past, however, that until certain players in Scotland perform in the Champions League, they won’t be the subject of big money. Rangers can play hard ball with their players, but many clubs just won’t go near them.
Of course, that isn’t actually the worst thing for Gers supporters. The club will be delighted if they can hold onto their top players as long as possible, but eventually the club need to make big profits.
The likes of Gary Hooper, Victor Wanyama, and Virgil Van Dijk of Celtic were wanted by nobody at first. Performances in Scotland did them absolutely nothing. Yet, whilst Rangers were in the lower divisions, the landscape changed up here. Players who performed in Europe were suddenly interesting the big guns for big money.
Those previous players mentioned all left for a huge profit after featuring in the Champions League. If Rangers can get the likes of Tavernier, Alfredo Morelos, and Connor Goldson to that level, then the sky is the limit. The mega-money would be rolling into Ibrox, and all talk of financial concerns would be firmly in the past.
Until then, however, Rangers can continue to build their squad safe in the knowledge that clubs are too ignorant to pay top dollar for their players.