Throughout his tenure as Rangers manager, Steven Gerrard has consistently said his only focus has been Rangers.
In Glasgow’s goldfish bowl that’s an incredibly tough ask.
Particularly at this time of the year, the transfer business of both Old Firm sides is raked over by fans and rivals alike.
And that’s why this week might act as a wake-up call to anyone thinking we’re about to breeze to 55.

Steven Gerrard will be aware of the challenge that’s ahead this season. (Photo by Ian MacNicol/Getty Images)
For much of the transfer window, we’ve been lording it over them. Celtic have been in a small state of disarray, bumbling across deals and making us all cringe at valuations for their own players.
But reports suggest they could be about to splash mega money – relevant to Scotland – on several players.
Spending £8m on a defender is a luxury we cannot afford at the moment.
Regardless of who they’re signing, it looks like they’re about to start spending some money.
Whilst there are two sides to this, it’s a sign we cannot get complacent.

The hope here is that Celtic’s precious cash is thrown at the wall on players who don’t turn out to be worth it – an incredibly common problem in today’s game.
It’s not just an outside chance, it’s a real possibility and one which would have Parkhead folding like a pack of dominoes come May.
But for Rangers, there can be no such assumptions that this will be the case.
As Steven Gerrard says, we need to focus on Rangers. But it would be foolish to write off the challenge from across the city.

Rangers haven’t won a league title since 2011 – there’s real optimism amongst supporters that it can be this year. (Photo by Jeff J Mitchell/Getty Images)
This is going to take everything from that Rangers squad. It’s going to take everything from the supporters.
Nothing is guaranteed and there will be up and downs along the way.
There’s still a very, very long way to go yet.
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