As we prepare for what may well be one of the most important seasons in Scottish footballing history, all the right sounds are coming out of Rangers.
This is something made even more impressive by the fact that there’s barely even a peep escaping from the watertight doorways of Ibrox unless the club lets it.
Rangers’ current regime is hugely sweet for an Ibrox support who spent many bitter years – even before 2012 – being treated with contempt and a regressive attitude to the club’s operations.
Since King, Park, Bennett et al seized control of Ibrox they have gone about steering the Gers back on course and have us heading in a direction some thought impossible only five years ago.
That includes much of the Scottish sports media; a group who are learning very quickly that this current regime will not deal in the half-truths and imbalanced, agenda-driven nonsense of the last decade.
We are building at Ibrox a club that each and every supporter can be fundamentally proud of; a team, backroom staff and directorship which fulfils the promise of silverware at Ibrox on the pitch but which withholds and maintain the standards we expect of Rangers off it.
From the boardroom to the dressing room Rangers have sought out some of the finest talent around with ambitions way beyond what many – even supporters – thought possible only a few years back.
Ross Wilson is a Premier League quality sporting director. James Bisgrove is a world class marketer. Our communications team are clear they will not stand idly by and let the club’s name be sullied without reproach.
Rangers are proactive in the community, diversity is being championed, we are a leading, progressive light which is threatening to severely shake-up the antiquated cronyism of the Scottish game’s governance.
It’s an ambitious moment at Ibrox and as Edmiston House is constructed, the potential for stadium expansion is mooted, the club almost sells out of season tickets and we go into our 150th year as relentless, undefeated Champions, it would be easy to assume that things – quite simply – couldn’t be much better.
🎥 Commercial & Marketing Director James Bisgrove On New Edmiston House
💙 You can be part of it with the Edmiston House Supporter Package – with limited packages available.
— Rangers Football Club (@RangersFC) May 28, 2021
But the best is very much yet to come.
Next season is so important because we can qualify for the Champions League – putting Rangers back at European football’s elite table – and win the title again next year.
Should that happen – and due in large part to Rangers’ success in Europe – automatic entry to the competition is guaranteed for the season after.
With this would come some £60m; money which these investors and this board have strived to secure through competition and the sort of investment which would form the foundation of all these ambitions for the years to come.
Alongside this, fan involvement – be it through supporter media, Club 1872 or the recent announcement of a fan-led share issue – is being Championed.
We are being invited to help build a winning, modern, excelling Rangers by those driving our club forward, in no small part due to the fact that they too share a love for the club.
🆕 Announcing the Rangers Share Offering.#RangersFC is pleased to announce the launch of its share offering, providing supporters with the opportunity to acquire ordinary shares at a pivotal moment in its history.
— Rangers Football Club (@RangersFC) June 1, 2021
Contrast this for one moment with what is taking place across the city – our board want to work with us, they apparently want to shoot theirs.
Years of hedonistic indulgence in a league devoid of competition and lacking in any semblance of interest have genuinely came back to haunt them.
The arrogance of not just Celtic but their stooges in the press and their supporters was staggering and as they’ve slept at the wheel and crashed nose first into the Clyde, we’ve already started lapping them.
As they toil for a manager – a position made hugely intimidating not just by the size of the overhaul required but also by the strength of Rangers at present – things at Ibrox are moving quickly.
Not only that, but we have one of the most influential figures in sport leading the squad, Steven Gerrard’s influence clear even recently as the club beat off huge competition to sign Fashion Sakala.
Subconsciously aware of the challenge in front of them, Celtic fans are already booing the man touted to face off against him in Ange Postecoglou as a move for Eddie Howe capitulates.
The contrast is monumental but we can also learn from the arrogance and indulgence of their mismanagement which has led to this gap developing between the clubs.
We cannot – and I believe we will not – take our success for granted and attention will quickly move to season 21/22.
And as part of that – as capitulation follows capitulation at Celtic Park – we’ll continue to go about our business quietly, effectively, and in the image and ambitions of a Rangers that the supporters finally have back.
Speaking of Rangers and diversity, the club has launched an innovative new partnership in Belfast aimed at breaking down old stereotypes.