According to the Guardian, the SPFL are in discussions regarding an extension with the broadcaster which would see 60 games screened a season at a cost of £29.5m per year.
The Danish, Swedish, Polish, Greek and Norwegian leagues all rake in at least 50% more than this per season [Scottish Sun].
With the current deal signed until 2025, this new contract would see the TV rights in Scotland sold off until 2029 on a structured contract that sees the number of games and investment increased steadily over the next few seasons.
At present, Sky have the rights to screen 48 games per season at a cost of £25.7m per season but have not taken up their right to show this amount for the last two seasons.
As part of the proposed deal, clubs would also have the ability to sell five pay-per-view matches a season, provided they do not fall amid the broadcasting blackout of 2:45pm and 5:15pm and have not been selected for live Sky coverage.
The Gers have been vocal in their criticism of the likes of chief executive Neil Doncaster, who reportedly earns £388k a year in his role, for their running of the game in Scotland.
Amid a series of disputes ranging from the handling of the Covid-19 pandemic to commercial partnerships, Rangers insist that the game is being undersold by the authorities.
“When you look at the television deal we’ve currently got in place with Sky – and Sky are fantastic partners, so no criticism of Sky whatsoever – we have undersold the product,” said Rangers managing director Stewart Robertson [RangersTV].
“We need to be marketing Scottish football in a much better way than we do. Look at the product we’ve got at the moment. Look at where our coefficient is in Europe, we’re playing quality teams.
“But when you look at the value… take the Old Firm game for example. There’s four a season. We know Sky are paying £7.5million per game for the Premiership package.
“The Old Firm games are at the same level as some of the top (English Premier League) games. It’s recognised as being one of the world’s top derbies.
“If you take four Old Firm games alone that’s the equivalent of £30million of value based on the Premier League payment terms.
“But the SPFL as a league is only getting £25million for 48 league games? How can we say we’ve sold that well?”
Rangers SPFL criticisms highlighted by fresh Sky TV deal talk
Far from rectify the issues spoken about here by Robertson, this fresh SPFL and Sky deal appears to merely inflate them and criticism of those running the game isn’t Rangers-centric.
Five Premiership clubs have commissioned an independent Deloitte review into the running of the game with Dave Cormack at Aberdeen and Ron Gordon at Hibs talking this up heading into the new season and announcing plans to double commercial revenue.
The Easter Road owner also thanked Rangers, and not the SPFL, for doing move to advance Scottish football in the last few years than anyone else [Scotsman].
Just go online and you’ll see that the details of this new Sky SPFL TV deal has failed to inspire supporters from across the clubs and with the threat of this entire decade being sold off for less than it’s worth, scrutiny of the game’s governance is at an all time high.
Those running the game in Scotland have been a laughing stock amongst supporters for years but the joke is wearing thin and it’s time for genuine change.
Meanwhile, a former Rangers manager has claimed that the Ibrox side failed in a record-breaking £15m move for a legendary former striker who is officially Glasgow bound.