Director passing Ibrox test amid news of £28m Gers boost despite shareholder grumbles: view
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Rangers smash £28m target as under-fire director provides major update

James Bisgrove confirms Rangers have smashed through their near £28m commercial revenue target as the club’s off-field business continues to pay dividends.

Gers director of commercial and marketing James Bisgrove has been tasked with rebuilding this aspect of the business as the club worked their way back from the issues of 2012.

And now all the hard work appears to be bearing fruit as Bisgrove claimed the club have smashed their already ambitious commercial income target for last season.

Speaking as part of the club’s 150th anniversary dinner in the Scotland Office in London, hosted by the UK Government, the progress behind the scenes at Ibrox in this regard is clear.

“I spoke at the AGM back in November 2021 and I set out our benchmark, our target if you like, for our revenue figure we wanted to reach, which was £27.9million,” said Bisgrove [Rangers].

“In the previous years before Covid we were at around £13-£14million so we set a really high bar.

“We’re delighted to have reached that and actually exceeded it thanks to our different commercial operations.

“That gives us a real platform to move forward and grow for next season.

“We have New Edmiston House picking up pace and will be ready for the end of the year with the club museum. We’re enhancing a lot of facilities at Ibrox.

“For that commercial pillar to be forming, to be growing, it sits alongside the other pillars, the matchday revenue, season tickets sold out again in record time this season which was phenomenal. The backing this club gets is second to none. It’s really unparalleled.

“The run to Sevilla was remarkable on the pitch but what that allowed us to achieve off the pitch was equally important, and then there’s player trading which has started to come to fruition – the work Ross Wilson and the recruitment team is doing – all those pillars are working in unison.

“It all gives us a really stable footing for next season.”

James Bisgrove Rangers commercial success comes amid criticism

The comments come amid some criticism of James Bisgrove from some quarters of the Rangers support, including from shareholders and fans group Club 1872.

Bisgrove was criticised alongside managing director Stewart Robertson and head of communications David Graham in an explosive statement earlier in the season.

Coming amid the much-criticised Old Firm friendly debacle – a move which has since been overturned – the group took it as the chance to raise other issues they have with the club’s stewardship.

Amongst this included criticism of Rangers’ and namely Bisgrove’s adoption of NFT and cryptocurrency partners which many believe do not serve the interests of fans.

This is highlighted by the collapse of Sportemon GO and the news surrounding Bitci, another of Rangers’ partners who are facing financial questions of their own.

The Turkish company has been accused of defaulting on payments to clubs in Spain.

Photo by Christof Koepsel/Bongarts/Getty Images

But whilst things are not perfect and Rangers continue to work to improve off the pitch, the results speak volumes and both James Bisgrove and Rangers must be commended for this transformational work behind the scenes.

There is major cause for optimism in this regard at Rangers and whilst mistakes have been made, the proof of progress is in the numbers.

Meanwhile, a Rangers-centric journalist has claimed that the club are not interested in signing a £5m-rated Championship star.

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