Rangers have officially announced the launch of the club’s new app as the Gers’ significant off-field evolution continues [Rangers.co.uk].
On the pitch, things are very positive for Rangers right now.
Steven Gerrard’s side are closing in on the Premiership title, while they are also about to resume their Europa League campaign with a Round of 32 tie against Royal Antwerp.
There’s plenty going on off the pitch, too, though.
As part of a digital transformation strategy, the Rangers crest has been redesigned and a new club website created, while an enhanced RangersTV website and app were also launched late last month.
Now, further advances have been made.
On Thursday afternoon, a new official club app was launched, which is available on both Apple and Android devices.
📲 #RangersFC are today delighted to launch a new official club app for fans to download on their Apple or Android Device.
👇 All the info & how to download.
— Rangers Football Club (@RangersFC) February 11, 2021
According to the press release, the app will have ‘everything from up to the minute match updates, statistics, previews, player statistics and profiles, fixtures, results and tables’.
In addition to the app launch, the club confirmed that, once supporters finally return to Ibrox for matchdays, they will be able to access free WiFi inside the stadium.
“We are delighted to be releasing our new official fan app, which coincides with the installation of free Wi-Fi at Ibrox stadium, through our innovative partnership with Low6 (who have developed the ‘Rangers Picks’ game),” said James Bisgrove, Rangers’ Director of Commercial and Marketing [Rangers.co.uk].
“The new app represents a further milestone in the digital transformation as we approach our 150th anniversary year.
“This is another example of the significant progression at Rangers and we look forward to supporters enjoying the connected stadia environment upon their return to Ibrox in the near future.”
There’s a real sense that Rangers are moving forward right now and this looks to be another step in the right direction in terms of modernising the club.
Success on the pitch is the most important thing for supporters but maximising revenue opportunities and improving fan experience are also important concerns and despite the uncertainty caused by the pandemic, the club certainly aren’t resting on their laurels in either regard.
The launch of the new app comes just a day after Rangers announced a wide-ranging partnership with a big European club, much to the delight of supporters.