On Friday afternoon, Rangers made an impressive announcement.
It follows a whole spate of new developments at Ibrox over recent weeks.
The club has stated that they are looking to work in collaboration with the supporters and to respond to their wishes.
As part of that, a pilot smoking project was extended for the SPL fixture against Hearts.
Furthermore, Ibrox was spectacularly lit up after the game. Various images and videos were beamed onto the facade of the main stand, in what is an impressive addition to the matchday experience.
Ibrox Stadium pic.twitter.com/wjGun76v8B
— Willie Vass (@WillieVass) April 3, 2019
Now, the club has made a pioneering move.
That’s by becoming the first professional football club in the UK to introduce the cutting edge OrCam MyEye 2.
It’s an aid for the blind or visually impaired, which can read text and also recognise objects and faces.
The intention is to use the device mainly on stadium tours. However, it can also be used on match days for things like reading programmes.
It’s a fantastic initiative and unsurprisingly, it’s been very well received since being announced on Twitter.
Here’s a selection of reactions to the news:
👏🏻 What a club! pic.twitter.com/hN4fkwaM3N
— Michael Seafarer (@MichaelSeafarer) April 12, 2019
This is brilliant well done Rangers 👏🏼👏🏼👏🏼
— peter kelman 🇬🇧 (@aberlourbear) April 12, 2019
Leading the way is the Rangers way.
— Jōhn Būchānān (@johnbucky81) April 13, 2019
So proud of my club. Well done. 👍👍😉
— Elsie McCready (@ElsieMcCready4) April 12, 2019
Proud of our club 💙
— Chris ✡ (@BCSJ7RFC) April 12, 2019
Well done the commitment to enhancing the experience of supporters with additional support needs is second to none 👍
— Tommo (@AndyJT75) April 12, 2019
I used an Orcam at European Tech Share a couple of years ago. They are brilliant and proud our club is the first to have them. There's a free app on the iPhone called Seeing AI which does something similar, but obviously you have to hold and point your phone👍
— Alan Macdonald (@AlanMacdonald79) April 12, 2019