Rangers fans have been criticising the Daily Record for their coverage of separate incidents of violence surrounding the Old Firm derby with Celtic at the weekend.
Gers supporters – including supporters’ group Club 1872 – have long been frustrated with tabloid coverage of fan bust-ups and other, more loosely linked stories which attach the name of the club in the headline.
This has been intensified given the reluctance of mainstream news outlets in Scotland to attach the name of Celtic supporters to similar incidents involving groups of fans from across the city.
By putting Rangers in the title, this has two major effects in that it drives Ibrox fan traffic to the website via SEO but also attaches negative news coverage to the Ibrox club.
There appears to be a consistent, different approach taken to Celtic in this regard, regularly labelling supporters of the Parkhead club “football fans” with no mention of “Celtic”.
Rangers fans have highlighted this after the weekend via the Record who attached Rangers to an isolated story of violence but omitted Celtic’s name from a story concerning a minor riot outside a Glasgow city centre pub caused by Celtic fans.
Spot the difference pic.twitter.com/zG0kqF24Hz
— Robyn (@Robynnn72) September 1, 2021
The Celtic article was titled “Man arrested after football fans ‘brawl’ outside Irish pub in Glasgow leaving one in hospital”.
Contrast this with an article involving a solitary Rangers fan incident which reads “Moment Rangers fan bottles another supporter from behind caught on CCTV”.
There is a reason why Rangers and the club’s supporters are at loggerheads with this newspaper and the club’s fans criticised the approach on social media:
No agenda here. Nope, definitely not.
— psychobillyboy (@1964AMR1872) September 1, 2021
But Celtic fans say the media are against them https://t.co/vLFolzJFgZ
— captain pirate (@miltonfox6141) September 1, 2021
Why do Rangers charge £25k for media access? Simple, the most bias media in the world deserves no access for free https://t.co/QqMnAuZUOb
— Ned Stewart #14 (@nedling14) September 1, 2021
If it was not so serious it would be funny. Another example of the MSM painting a negative, dangerous narrative about Rangers and its supporters 😮👇👇👇 https://t.co/Wo0EfkO2ab
— Graham Doolan (@GrahamDoolan1) September 1, 2021
Anyone surprised?? Nah, didn't think so. https://t.co/CVLEF9qK1H
— Sam Miller (@SamMill01557985) September 1, 2021
Accrington Stanley fans? Falkirk fans? Ashfield FC fans? Biggleswade United fans? Weird a newspaper won’t tells us what fans are involved. A glaring omission. Some would say censorship… https://t.co/GwTaYWLNbt
— The Ibrox Channel (@TheIbroxChannel) September 1, 2021
Reporting in the media is very strange. Why would anyone buy these papers?! You not getting an unbiased view. https://t.co/GED60VvrSU
— CJ (@CJ_h00ker) September 1, 2021
And @Record_Sport has a problem with Rangers charging for more access.
Absolutely shameful. https://t.co/KQ4Ip3vpBQ
— Jordan McKay (@jordanrmckay_) September 1, 2021
Good to know Rangers FC beat Football FC 1-0 at the weekend. https://t.co/NIzzOd8aPi
— Heart & Hand Podcast (@ibroxrocks) September 1, 2021
They don't even hide it anymore! Pathetic. https://t.co/DJ4nOnQQ1P
— Willie Forbes (@WillieForbes89) September 1, 2021
Scottish press love a “football”fan when it’s not rangers https://t.co/rgOgVxtVSZ
— David Littlewood (@dave010181) September 1, 2021
You see things like this and can't help but feel heartbroken that they're not welcome at Ibrox to ask the hard questions.
You fed up yet? https://t.co/F4utMCVRyC
— Rossco (@HeartandHutts) September 1, 2021
There comes a point in time when the weight of evidence becomes irrefutable.
The constant differential in reporting and fixation on specificity to Rangers alone is now completely visible.
Preferential treatment isn't the ask, only balance. https://t.co/PJXAyO3hn2
— This Is Ibrox (@thisisibrox) September 1, 2021
The hatred for Rangers couldn't be any more clearer 😡😠 https://t.co/zNuYaumw7c
— Dayner (@WhiskyQueen89) September 1, 2021
This is a biased agenda, there can be no other logical explanation.
— Graeme Hanna (@graeme818) September 1, 2021
This is an excellent example of what can be interpreted as biased reporting.
Both stories are about football violence, in both stories the footballing allegiance of the perpetrators is clearly identifiable however, only in one article is a particular team mentioned 🤔 https://t.co/z7nqMwewLr
— Richard McLuckie (@Acemcl) September 1, 2021
As a fan media who shares numerous platforms in competition with this newspaper, we are delighted to nowadays have the power to highlight fan views on these issues.
Rangers fans have the choice which newspapers and which outlets they read and click. Please understand that this is the lifeblood of these digital papers.
If you do not click or read any of the negative coverage, then one of two things will happen.
There will be a dramatic change in direction as media companies recognise the gravity of their mistakes, or there will be serious financial implications.
Choose what you read, and who you click, very wisely. In a digital world, there’s plenty of places to get coverage of the same stories.