The Colombian striker has barely kicked his behind since coming back from a five-month injury lay-off which stretched into last season and saw him banished from the first team for having a lazy attitude.
Giovanni van Bronckhorst was commended for bringing Alfredo Morelos out of the team ahead of that PSV Eindhoven Champions League qualifier, at this stage the highlight of the season so far.
But since then the Dutchman has struggled to integrate the forward back into the team and squad with an admittedly fitter looking Morelos struggling to make an impact on the team.
In fairness, he’s not the only one.
Rangers are a team bereft of ideas and confidence, the Dutch coaching team’s tactical stubbornness falling on deaf ears and this selection of players – once again – bottling it when the pressure builds.
The current Rangers squad do not have the mentality or cojones to play for the Ibrox club and their very ordinary footballing abilities are being shown up by a lack of leadership, bite, motivation and confidence.
The fans have lost all faith in them and Van Bronckhorst to do their jobs and it’s all a bit of malaise as we enter the five-week World Cup break.
Rangers fans losing faith in Alfredo Morelos
It’s clear that Alfredo Morelos – no angel during his Ibrox career for sure – has lost the dig, personality, bite and character which made the robust and mobile forward such an asset in years gone by.
Not helped by the contract situation in the background, Ross Wilson’s underwhelming transfer business and handling of player contracts also in the crosshairs, Morelos now looks certain to leave Ibrox either in January or the summer.
We don’t have anything concrete on that, but why the striker would a) want to stick around given the current situation and b) why the fans would want him in his current form appears to point to the inevitable.
Once the subject of £16.25m interest from Ligue 1 Lille, now the Colombian will likely leave for nothing and it is an almighty black mark on the copy book of Ross Wilson, who at this stage will be tasked with replacing him.
The frustrating thing is that Alfredo Morelos will go down as a Rangers legend, a term many would not so readily attach to the player.
The club’s record European goalscorer has written himself into the Ibrox history books and it’s something no-one can take away from him.
But that doesn’t mean we aren’t witnessing the sorry end to the Rangers career of a fan favourite who has been unable to convince the club, management and, most importantly, the fans that his heart is still in it.