According to the Athletic, the ambitious appointment will see Bowley leave his role as head of coaching support with the CFG after three successful years working with the group.
Rangers manager van Bronckhorst worked closely with Bowley during a six-month stint with the City Group, where the Dutchman went to learn more about the CFG style of play after four years in charge of Feyenoord.
Ceri Bowley has a hugely impressive academic background, gaining a PhD in sports psychology and coaching sciences from Cardiff Metropolitan University.
Bowley’s work experience is also mightily impressive too, having overseen a period of solid success across the City Football Group and their numerous member clubs.
The likes of Man City have tasted consistent Premier League success, whilst New York City FC won their first MLS cup last year, Melbourne City won back-to-back A-League titles, Yokohama F. Marinos won the J-League in 2019 and Mumbai City become the first Indian club to win a league and cup double.
On top of that, Ligue 1 Troyes, La Liga Girona and Uruguayan outfit Montevideo City Torque have all earned promotions under his watch.
Rangers’ ambitions symbolised by impressive Ceri Bowley move
As detailed in the Athletic report, Ceri Bowley will take on a “wide-ranging” role at Rangers and there can be little doubt that this represents an ambitious move by the club.
Rangers are getting a highly-rated professional in the background of football who has a sterling CV and has worked impressively implementing coaching philosophies across world football.
Considering the breadth of Bowley’s influence in the CFG fans can rightly be excited at the prospect of the Dr focusing all his energy on Rangers.
It’s symbolic of the elite level thinking Rangers have on the global stage of football with the club refusing to be limited by the confines of Scottish football’s parochial and political landscape.
On paper it appears a very impressive appointment and let’s hope that Ceri Bowley can help implement the club’s vision to be a major player in global football and compete at the top end for prizes.
Whilst it is still unclear when exactly Bowley will join – due to issues concerning other staff working notices – he is expected to be in the dugout ahead of the new season.
Van Bronckhorst’s backroom staff is currently made up of former Dutch striker Roy Makaay, fitness coach Arno Phillips and performance analyst Yori Bosschart.
Meanwhile, Rangers have reportedly landed an early-season double-blow on Old Firm rivals Celtic before a ball has been kicked.