Rangers director of commercial and marketing James Bisgrove has been confirmed that the club expect commercial revenue to more than double heading into next season.
Over the course of the last few seasons Rangers have struck a range of partnerships under the leadership of Bisgrove but fans were interested to see commercial revenues stay at around £13m.
However, as the club emerges from the impact of Covid-19, Bisgrove revealed that the Gers expect this to more than double this season with revenues projected to reach £27.9m.
“Everyone that works in the commercial and marketing team at Rangers is acutely aware of how important the commercial revenues are for this club,” said Bisgrove [Rangers].
“We have a few clear objectives; one of course is growing and accelerating those revenues as quickly as we can.
“But alongside that we want deeper fan engagement, we want to grow the fanbase of this club, we have a phenomenal fanbase but we think there’s an opportunity to grow internationally.
“Also growing an protecting the Rangers brand.
James Bisgrove backs Rangers commercial revenue to double
“The year under review was clearly a challenging one given the impact of Covid and the detrimental impact that had one some of our activities.
“What we’ve been able to achieve in the last two, three years is an incremental growth, so we’ve constantly moved forward, even last year with the Covid impact.
“But if we look forward for the 21/22 season and recognise that the commercial revenues for the last three seasons have been in and around £13, £14, £15m, the target we’ve set for this season is £27.9m.
“So this one, as we come out of Covid, as we normalise our business operations, is really the one where we believe we’re going to make that impact and get the club back to where it needs to be.”
These comments come amid much conjecture surrounding Rangers’ finances after the club announced a £23.5m loss in their most recent accounts, with the club’s finances severely impacted by the pandemic.
As a result there has been much talk about Rangers needing to sell players and the board have insisted that this is not the case regardless of the chatter in the press.
Not only that, but Rangers are targeting profitability by the next set of accounts and going by the commentary of those in the know at the club, this is certainly possible.
James Bisgrove has also been talking about the club’s Castore deal and claims the Gers could go out to tender for a new retailer in the coming seasons.