Rangers have received a commercial boost after striking a new associate partnership with an ‘innovative’ brand called Recovapro, who have become their Official Technology Recovery Partner [Rangers.co.uk].
There are currently nine associate partners listed on the club’s website, including Cadbury, NordVPN and FanLogic, and Recovapro’s logo will soon be added.
Their product collection features ‘top-quality muscle massage guns to assist people in reaching their health and fitness goals’.
“As an innovative brand with technology, high-performance and a passion for healthy living at the heart of their business ethos, we are thrilled to welcome Recovapro® to our ever-growing family of Official Club Partners,” said Rangers commercial and marketing director James Bisgrove [Rangers.co.uk].
“The partnership enables us to continue progress towards our commercial objectives, whilst providing products to our Men’s & Women’s teams that will aid their performance on the park.’’
Recovapro chairman Rich Stonehouse also expressed his delight at the new arrangement, saying: “I know how big Rangers are, so I’m delighted that Recovapro® is becoming the club’s Official Recovery Technology Partner.”
“Rangers’ commitment to being the best they can be aligns perfectly with the ethos of Recovapro®.”
— Rangers Football Club (@RangersFC) November 4, 2021
Bisgrove has struck deal after deal since starting his role at Ibrox in 2019 and while this is only an associate partnership rather than a top-tier partnership, it will bring more cash into the club.
With Rangers yet to make a big player sale during the Gerrard era, commercial partnerships have been a vital source of income and it wouldn’t be a surprise to see several more announced in the run-up to Christmas.